Zip code 54401: Wausau, Wisconsin

Q: What city is zip code 54401?

54401 is assigned to Wausau, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

Q: What county is 54401 in?

54401 is in Marathon County, Wisconsin.

Q: What is the population of 54401?

About 31,692 people live in 54401, according to the Census Bureau's American Community Survey.

Q: What is the median household income in 54401?

The median household income in 54401 is $71,586.

Q: What zip codes are near 54401?

The closest zip codes to 54401 are 54417, 54402, 54448, 54474, 54403.

Residential delivery areaMarathon CountyCentral Time

Population

31,692

Median household income

$72K

U.S. $81K

Median home value

$197K

U.S. $333K

Median rent

$1,018/mo

U.S. $1,413

Median age

40.6

U.S. 38.9

Land area

84 sq mi

377 people/sq mi

Boundary is the Census Bureau's ZIP Code Tabulation Area, which closely tracks the postal delivery area.

About 54401

54401 is a small-town zip code in Wausau, Wisconsin (Marathon County), covering 84 sq mi of land. About 31,692 people live here, or 377 per square mile. The median resident is 40.6 years old, compared with 38.9 nationally.

The median household earns $71,586 a year, close to the national median of $80,734. 12.1% of residents live below the poverty line (U.S.: 12.5%). A typical home is valued at $196,700, or 2.7 years of median household income (U.S.: 4.1 years), which makes homes relatively affordable for local earners. 67% of occupied homes are lived in by their owners, and renters pay a median of $1,018 a month.

31% of adults hold a bachelor's degree or higher (U.S.: 36%). Commuters average 16 minutes each way, and 14% of workers work from home. The most common jobs among working residents are in office and administrative support; production and manufacturing; and management.

How 54401 compares

Sorted from highest to lowest national percentile

Veterans8.3%
80th
U.S. 6.2% · WI 6.2%213th of 762 in WI
Residents 65 and older19.9%
73rd
U.S. 17.2% · WI 18.5%403rd of 762 in WI
Median age40.6
62nd
U.S. 38.9 · WI 40.2537th of 761 in WI
Tech workers3.5%
61st
U.S. 3.8% · WI 3.3%127th of 759 in WI
Poverty rate12.1%
56th
U.S. 12.5% · WI 10.6%183rd of 759 in WI
Work from home14%
56th
U.S. 15.1% · WI 13.1%211th of 759 in WI
Broadband access92.6%
54th
U.S. 91% · WI 90.3%157th of 759 in WI
Population31,692
53rd
U.S. 334,922,499 · WI 5,914,87240th of 762 in WI
Healthcare workers9.7%
53rd
U.S. 9.7% · WI 10.1%318th of 759 in WI
Residents under 1822.1%
50th
U.S. 22% · WI 21.4%300th of 762 in WI
Bachelor's degree or higher30.9%
48th
U.S. 35.7% · WI 33.4%198th of 762 in WI
Homeownership rate67%
46th
U.S. 65.2% · WI 67.8%655th of 759 in WI
Per capita income$38,525
45th
U.S. $44,673 · WI $43,373430th of 761 in WI
Foreign-born residents8.5%
45th
U.S. 14.1% · WI 5.2%47th of 762 in WI
Housing vacancy5.9%
43rd
U.S. 10.1% · WI 10.8%506th of 759 in WI
Median earnings per worker$45,233
41st
U.S. $49,666 · WI $49,690498th of 758 in WI
Uninsured rate5.7%
40th
U.S. 8.4% · WI 5.2%256th of 759 in WI
Median household income$71,586
38th
U.S. $80,734 · WI $77,485454th of 753 in WI
Self-employed workers8.4%
38th
U.S. 10% · WI 8.5%519th of 759 in WI
Income inequality (Gini)0.420
37th
U.S. 0.483 · WI 0.444257th of 758 in WI
Government workers12%
36th
U.S. 14.5% · WI 12.9%403rd of 759 in WI
Diversity index39.5
35th
U.S. 61.4 · WI 37.173rd of 762 in WI
Population density377/sq mi
29th
U.S. 95/sq mi · WI 109/sq mi169th of 762 in WI
Rent-burdened renters43.9%
26th
U.S. 51.1% · WI 43.7%221st of 751 in WI
Median gross rent$1,018
23rd
U.S. $1,413 · WI $1,087227th of 706 in WI
Unemployment rate3.4%
23rd
U.S. 5.2% · WI 3.2%246th of 759 in WI
Median home value$196,700
20th
U.S. $332,700 · WI $266,500524th of 753 in WI
Average commute16 min
2nd
StrengthU.S. 26.4 min · WI 22.2 min730th of 753 in WI

Measure	54401	Marathon	WI	U.S.	National percentile	Rank in WI
Veterans	8.3%	6.8%	6.2%	6.2%	80th	213th of 762
Residents 65 and older	19.9%	19.2%	18.5%	17.2%	73rd	403rd of 762
Median age	40.6	41.3	40.2	38.9	62nd	537th of 761
Tech workers	3.5%	2.2%	3.3%	3.8%	61st	127th of 759
Poverty rate	12.1%	8.7%	10.6%	12.5%	56th	183rd of 759
Work from home	14%	12.9%	13.1%	15.1%	56th	211th of 759
Broadband access	92.6%	90%	90.3%	91%	54th	157th of 759
Population	31,692	138,403	5,914,872	334,922,499	53rd	40th of 762
Healthcare workers	9.7%	11.7%	10.1%	9.7%	53rd	318th of 759
Residents under 18	22.1%	22.5%	21.4%	22%	50th	300th of 762
Bachelor's degree or higher	30.9%	28.1%	33.4%	35.7%	48th	198th of 762
Homeownership rate	67%	73.3%	67.8%	65.2%	46th	655th of 759
Per capita income	$38,525	$41,413	$43,373	$44,673	45th	430th of 761
Foreign-born residents	8.5%	4.3%	5.2%	14.1%	45th	47th of 762
Housing vacancy	5.9%	5%	10.8%	10.1%	43rd	506th of 759
Median earnings per worker	$45,233	$49,395	$49,690	$49,666	41st	498th of 758
Uninsured rate	5.7%	5.8%	5.2%	8.4%	40th	256th of 759
Median household income	$71,586	$77,884	$77,485	$80,734	38th	454th of 753
Self-employed workers	8.4%	9.6%	8.5%	10%	38th	519th of 759
Income inequality (Gini)	0.420	0.417	0.444	0.483	37th	257th of 758
Government workers	12%	9.9%	12.9%	14.5%	36th	403rd of 759
Diversity index	39.5	25.1	37.1	61.4	35th	73rd of 762
Population density	377/sq mi	90/sq mi	109/sq mi	95/sq mi	29th	169th of 762
Rent-burdened renters	43.9%	42%	43.7%	51.1%	26th	221st of 751
Median gross rent	$1,018	$999	$1,087	$1,413	23rd	227th of 706
Unemployment rate	3.4%	2.9%	3.2%	5.2%	23rd	246th of 759
Median home value	$196,700	$219,600	$266,500	$332,700	20th	524th of 753
Average commuteStrength	16 min	19.1 min	22.2 min	26.4 min	2nd	730th of 753

The percentile is the share of Americans who live in a zip code with a lower value, so the 50th percentile is typical. Rank 1 is the highest value in the state. Both include zip codes with at least 100 residents. Strengths and weaknesses mark measures in the best or worst fifth nationally, where higher or lower is clearly better (income, poverty, education, commute, broadband, insurance and similar). Measures like age or density are left unmarked.

People

Age

Under 5

16%

5–17

18–24

13%

25–34

14%

35–44

11%

45–54

13%

55–64

12%

65–74

75+

Median age

40.6

Under 18

22.1%

65 and over

19.9%

Race and ethnicity

White76%
Black0.1%
Hispanic5%
Asian13%
Native American0.0%
Pacific Islander0.1%
Other0.7%
Multiracial5%

Diversity index

39.5

U.S. 61.4

Foreign-born

8.5%

U.S. 14.1%

Born in state

73%

Language spoken at home (households)

English only

88%

Spanish

Other Indo-European

Asian / Pacific

Other

0.1%

Households

Households: 13,449
Average household size: 2.3
Family households: 59.5%
Married couples: 46.3%
Living alone: 32.2%
Veterans (of adults): 8.3%
Male / female: 51% / 49%

Income and poverty

Household income distribution

<$25k

13%

$25–50k

20%

$50–75k

20%

$75–100k

15%

$100–150k

18%

$150–200k

$200k+

Median household income

54401

$71,586

Marathon Co.

$77,884

Wisconsin

$77,485

United States

$80,734

Per capita income

$38,525

U.S. $44,673

Poverty rate

12.1%

U.S. 12.5%

Households earning $150K+

14.2%

U.S. 23%

Income inequality (Gini)

0.420

U.S. 0.483

Housing

Median home value

54401

$196,700

Marathon Co.

$219,600

Wisconsin

$266,500

United States

$332,700

Median gross rent

54401

$1,018

Marathon Co.

$999

Wisconsin

$1,087

United States

$1,413

Types of housing

Single-family

74%

2–4 units

5–19 units

14%

20+ units

Mobile home

0.5%

Boat, RV, van

0.1%

Housing units: 14,288
Owner-occupied: 67%
Vacant: 5.9%
Median year built: 1975
Median rooms: 5.7
Renters paying 30%+ of income: 43.9%
Renters paying 50%+ of income: 16.3%
Home value to income: 2.7× (U.S. 4.1×)

Work and commute

How people get to work

Drove alone

74%

Carpooled

Transit

0.2%

Walked

Bicycle

0.1%

Worked from home

14%

Other

0.9%

Commute time (one way)

<10 min

23%

10–19

52%

20–29

15%

30–44

45–59

60+

Average commute

16 min

U.S. 26.4 min

Unemployment

3.4%

U.S. 5.2%

In labor force

64.5%

U.S. 63.5%

Jobs and careers

What employed residents do, wherever they work

Occupations

Office and admin

11%

Production

11%

Management

10%

Healthcare

10%

Sales

Transportation and moving

Food service

Construction and repair

Education

Business and finance

Computer and math

Cleaning and personal care

Engineering and science

Legal and social services

Police and fire

Arts, media and sports

Farming, fishing and forestry

0.1%

Industries

Manufacturing

20%

Health care and social assistance

15%

Retail

12%

Education

Restaurants and hotels

Finance, insurance and real estate

Construction

Professional and technical services

Public administration

Wholesale

Transportation, warehousing and utilities

Other services

Admin, support and management

Arts and recreation

Information

Agriculture and mining

Median earnings per worker

$45,233

U.S. $49,666

Self-employed

8.4%

U.S. 10%

Government workers

12%

U.S. 14.5%

Nonprofit workers

U.S. 8.8%

Median earnings by type of work

Type of work	54401	U.S.
Management, business, science and arts	$61,886	$74,888
Service	$22,719	$26,804
Sales and office	$38,122	$40,476
Construction and maintenance	$50,633	$49,199
Production and transportation	$43,735	$39,989

Education, internet and health coverage

Highest education (adults 25+)

No diploma

High school

29%

Some college

19%

Associate's

13%

Bachelor's

22%

Graduate

High school graduate or higher: 91.2%
Bachelor's degree or higher: 30.9%
Graduate or professional degree: 9.3%
Households with broadband: 92.6%
Cable, fiber or DSL: 80%
No internet access: 5.4%
Without health insurance: 5.7%
Limited-English households: 2.7%

Geography

City (USPS): Wausau
State: Wisconsin
County: Marathon County
Center point: 44.9668° N, 89.7094° W
Land area: 84 sq mi
Water area: 2 sq mi
Time zone: Central Time (UTC-6, UTC-5 in summer)
Zip type: Residential delivery area

Cities and towns within this zip

Maine22% of zip
Rib Mountain (unincorporated)14% of zip
Wausau13% of zip

Census places overlapping the zip's area. Mail may use a different city name than the municipality.

Zip codes near 54401

Search by radius

Zip	City	Distance	Population	IncomeMedian income	Home value
54417	Brokaw, WI	5 mi	4	—	—
54402	Wausau, WI · PO box	5.4 mi	—	—	—
54448	Marathon, WI	6.4 mi	4,280	$94,432	$246,900
54474	Rothschild, WI	7.8 mi	4,589	$81,635	$193,600
54403	Wausau, WI	9.7 mi	24,950	$69,030	$192,600
54476	Schofield, WI	11 mi	19,377	$78,079	$224,300
54455	Mosinee, WI	14 mi	19,025	$96,140	$251,300
54471	Ringle, WI	14 mi	1,636	$87,368	$290,100
54426	Edgar, WI	15 mi	4,275	$78,942	$218,200
54411	Athens, WI	17 mi	5,028	$77,176	$223,400
54452	Merrill, WI	18 mi	18,969	$67,669	$173,900
54440	Hatley, WI	19 mi	2,662	$90,921	$222,700

Zip codes like 54401 elsewhere

Matched on income, home values, age, density, education, housing and commuting

Questions about 54401

What city is zip code 54401?

54401 is assigned to Wausau, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

What county is 54401 in?

54401 is in Marathon County, Wisconsin.

What is the population of 54401?

About 31,692 people live in 54401, according to the Census Bureau's American Community Survey.

What time zone is 54401 in?

54401 is in Central Time.

What is the median household income in 54401?

The median household income in 54401 is $71,586.

What zip codes are near 54401?

The closest zip codes to 54401 are 54417, 54402, 54448, 54474, 54403.

Demographic figures are 2020–2024 American Community Survey 5-year estimates for ZIP Code Tabulation Area 54401, from the U.S. Census Bureau. Small areas have wide margins of error. How we build these numbers.