Zip code 54474: Rothschild, Wisconsin

Q: What city is zip code 54474?

54474 is assigned to Rothschild, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

Q: What county is 54474 in?

54474 is in Marathon County, Wisconsin.

Q: What is the population of 54474?

About 4,589 people live in 54474, according to the Census Bureau's American Community Survey.

Q: What is the median household income in 54474?

The median household income in 54474 is $81,635.

Q: What zip codes are near 54474?

The closest zip codes to 54474 are 54476, 54402, 54401, 54455, 54471.

Residential delivery areaMarathon CountyCentral Time

Population

4,589

Median household income

$82K

U.S. $81K

Median home value

$194K

U.S. $333K

Median rent

$970/mo

U.S. $1,413

Median age

37.5

U.S. 38.9

Land area

5 sq mi

915 people/sq mi

Boundary is the Census Bureau's ZIP Code Tabulation Area, which closely tracks the postal delivery area.

About 54474

54474 is a suburban zip code in Rothschild, Wisconsin (Marathon County), covering 5 sq mi of land. About 4,589 people live here, or 915 per square mile. The median resident is 37.5 years old, compared with 38.9 nationally.

The median household earns $81,635 a year, close to the national median of $80,734. 8% of residents live below the poverty line (U.S.: 12.5%). A typical home is valued at $193,600, or 2.4 years of median household income (U.S.: 4.1 years), which makes homes relatively affordable for local earners. 69% of occupied homes are lived in by their owners, and renters pay a median of $970 a month.

33% of adults hold a bachelor's degree or higher (U.S.: 36%). Commuters average 15.6 minutes each way, and 14% of workers work from home. The most common jobs among working residents are in sales; transportation and moving goods; and healthcare.

How 54474 compares

Sorted from highest to lowest national percentile

Residents under 1827.8%
90th
U.S. 22% · WI 21.4%67th of 762 in WI
Healthcare workers12.4%
84th
U.S. 9.7% · WI 10.1%99th of 759 in WI
Work from home13.8%
55th
U.S. 15.1% · WI 13.1%223rd of 759 in WI
Veterans6.1%
54th
U.S. 6.2% · WI 6.2%484th of 762 in WI
Median household income$81,635
52nd
U.S. $80,734 · WI $77,485284th of 753 in WI
Bachelor's degree or higher33%
52nd
U.S. 35.7% · WI 33.4%166th of 762 in WI
Residents 65 and older16.8%
52nd
U.S. 17.2% · WI 18.5%570th of 762 in WI
Homeownership rate69.1%
51st
U.S. 65.2% · WI 67.8%625th of 759 in WI
Per capita income$39,892
49th
U.S. $44,673 · WI $43,373363rd of 761 in WI
Median earnings per worker$46,563
45th
U.S. $49,666 · WI $49,690448th of 758 in WI
Population density915/sq mi
42nd
U.S. 95/sq mi · WI 109/sq mi95th of 762 in WI
Median age37.5
38th
U.S. 38.9 · WI 40.2655th of 761 in WI
Broadband access90%
34th
U.S. 91% · WI 90.3%306th of 759 in WI
Self-employed workers8%
33rd
U.S. 10% · WI 8.5%555th of 759 in WI
Poverty rate8%
32nd
U.S. 12.5% · WI 10.6%406th of 759 in WI
Rent-burdened renters46%
32nd
U.S. 51.1% · WI 43.7%182nd of 751 in WI
Income inequality (Gini)0.400
21st
U.S. 0.483 · WI 0.444410th of 758 in WI
Median home value$193,600
20th
U.S. $332,700 · WI $266,500539th of 753 in WI
Median gross rent$970
19th
U.S. $1,413 · WI $1,087281st of 706 in WI
Uninsured rate3.7%
19th
StrengthU.S. 8.4% · WI 5.2%475th of 759 in WI
Tech workers1.1%
15th
U.S. 3.8% · WI 3.3%492nd of 759 in WI
Diversity index20.1
13th
U.S. 61.4 · WI 37.1291st of 762 in WI
Foreign-born residents2.2%
13th
U.S. 14.1% · WI 5.2%334th of 762 in WI
Government workers8.5%
10th
U.S. 14.5% · WI 12.9%641st of 759 in WI
Population4,589
7th
U.S. 334,922,499 · WI 5,914,872285th of 762 in WI
Average commute15.6 min
2nd
StrengthU.S. 26.4 min · WI 22.2 min736th of 753 in WI
Unemployment rate0.3%
1st
StrengthU.S. 5.2% · WI 3.2%722nd of 759 in WI
Housing vacancy1.3%
1st
U.S. 10.1% · WI 10.8%730th of 759 in WI

Measure	54474	Marathon	WI	U.S.	National percentile	Rank in WI
Residents under 18	27.8%	22.5%	21.4%	22%	90th	67th of 762
Healthcare workers	12.4%	11.7%	10.1%	9.7%	84th	99th of 759
Work from home	13.8%	12.9%	13.1%	15.1%	55th	223rd of 759
Veterans	6.1%	6.8%	6.2%	6.2%	54th	484th of 762
Median household income	$81,635	$77,884	$77,485	$80,734	52nd	284th of 753
Bachelor's degree or higher	33%	28.1%	33.4%	35.7%	52nd	166th of 762
Residents 65 and older	16.8%	19.2%	18.5%	17.2%	52nd	570th of 762
Homeownership rate	69.1%	73.3%	67.8%	65.2%	51st	625th of 759
Per capita income	$39,892	$41,413	$43,373	$44,673	49th	363rd of 761
Median earnings per worker	$46,563	$49,395	$49,690	$49,666	45th	448th of 758
Population density	915/sq mi	90/sq mi	109/sq mi	95/sq mi	42nd	95th of 762
Median age	37.5	41.3	40.2	38.9	38th	655th of 761
Broadband access	90%	90%	90.3%	91%	34th	306th of 759
Self-employed workers	8%	9.6%	8.5%	10%	33rd	555th of 759
Poverty rate	8%	8.7%	10.6%	12.5%	32nd	406th of 759
Rent-burdened renters	46%	42%	43.7%	51.1%	32nd	182nd of 751
Income inequality (Gini)	0.400	0.417	0.444	0.483	21st	410th of 758
Median home value	$193,600	$219,600	$266,500	$332,700	20th	539th of 753
Median gross rent	$970	$999	$1,087	$1,413	19th	281st of 706
Uninsured rateStrength	3.7%	5.8%	5.2%	8.4%	19th	475th of 759
Tech workers	1.1%	2.2%	3.3%	3.8%	15th	492nd of 759
Diversity index	20.1	25.1	37.1	61.4	13th	291st of 762
Foreign-born residents	2.2%	4.3%	5.2%	14.1%	13th	334th of 762
Government workers	8.5%	9.9%	12.9%	14.5%	10th	641st of 759
Population	4,589	138,403	5,914,872	334,922,499	7th	285th of 762
Average commuteStrength	15.6 min	19.1 min	22.2 min	26.4 min	2nd	736th of 753
Unemployment rateStrength	0.3%	2.9%	3.2%	5.2%	1st	722nd of 759
Housing vacancy	1.3%	5%	10.8%	10.1%	1st	730th of 759

The percentile is the share of Americans who live in a zip code with a lower value, so the 50th percentile is typical. Rank 1 is the highest value in the state. Both include zip codes with at least 100 residents. Strengths and weaknesses mark measures in the best or worst fifth nationally, where higher or lower is clearly better (income, poverty, education, commute, broadband, insurance and similar). Measures like age or density are left unmarked.

People

Age

Under 5

19%

5–17

18–24

12%

25–34

13%

35–44

13%

45–54

55–64

10%

65–74

75+

Median age

37.5

Under 18

27.8%

65 and over

16.8%

Race and ethnicity

White89%
Black4%
Hispanic0.7%
Asian3%
Native American0%
Pacific Islander0%
Other0.1%
Multiracial3%

Diversity index

20.1

U.S. 61.4

Foreign-born

2.2%

U.S. 14.1%

Born in state

76.2%

Language spoken at home (households)

English only

98%

Spanish

Other Indo-European

Asian / Pacific

Other

Households

Households: 1,883
Average household size: 2.4
Family households: 59.9%
Married couples: 51.7%
Living alone: 29.8%
Veterans (of adults): 6.1%
Male / female: 51% / 49%

Income and poverty

Household income distribution

<$25k

12%

$25–50k

17%

$50–75k

14%

$75–100k

15%

$100–150k

22%

$150–200k

12%

$200k+

Median household income

54474

$81,635

Marathon Co.

$77,884

Wisconsin

$77,485

United States

$80,734

Per capita income

$39,892

U.S. $44,673

Poverty rate

U.S. 12.5%

Households earning $150K+

19.6%

U.S. 23%

Income inequality (Gini)

0.400

U.S. 0.483

Housing

Median home value

54474

$193,600

Marathon Co.

$219,600

Wisconsin

$266,500

United States

$332,700

Median gross rent

54474

$970

Marathon Co.

$999

Wisconsin

$1,087

United States

$1,413

Types of housing

Single-family

79%

2–4 units

5–19 units

20+ units

Mobile home

Boat, RV, van

Housing units: 1,908
Owner-occupied: 69.1%
Vacant: 1.3%
Median year built: 1970
Median rooms: 5.4
Renters paying 30%+ of income: 46%
Renters paying 50%+ of income: 20%
Home value to income: 2.4× (U.S. 4.1×)

Work and commute

How people get to work

Drove alone

79%

Carpooled

Transit

Walked

0.5%

Bicycle

Worked from home

14%

Other

Commute time (one way)

<10 min

21%

10–19

61%

20–29

11%

30–44

45–59

0.4%

60+

Average commute

15.6 min

U.S. 26.4 min

Unemployment

0.3%

U.S. 5.2%

In labor force

70.8%

U.S. 63.5%

Jobs and careers

What employed residents do, wherever they work

Occupations

Sales

14%

Transportation and moving

13%

Healthcare

12%

Office and admin

12%

Business and finance

10%

Management

10%

Construction and repair

Production

Cleaning and personal care

Education

Food service

Arts, media and sports

Computer and math

Legal and social services

0.9%

Engineering and science

0.8%

Police and fire

0.5%

Farming, fishing and forestry

0.4%

Industries

Retail

17%

Manufacturing

17%

Health care and social assistance

16%

Finance, insurance and real estate

11%

Other services

Transportation, warehousing and utilities

Education

Wholesale

Restaurants and hotels

Construction

Professional and technical services

Arts and recreation

Admin, support and management

Public administration

0.7%

Information

0.6%

Agriculture and mining

0.4%

Median earnings per worker

$46,563

U.S. $49,666

Self-employed

U.S. 10%

Government workers

8.5%

U.S. 14.5%

Nonprofit workers

10.7%

U.S. 8.8%

Median earnings by type of work

Type of work	54474	U.S.
Management, business, science and arts	$61,058	$74,888
Service	$19,918	$26,804
Sales and office	$41,096	$40,476
Construction and maintenance	$58,438	$49,199
Production and transportation	$45,486	$39,989

Education, internet and health coverage

Highest education (adults 25+)

No diploma

High school

31%

Some college

21%

Associate's

11%

Bachelor's

27%

Graduate

High school graduate or higher: 94.9%
Bachelor's degree or higher: 33%
Graduate or professional degree: 5.9%
Households with broadband: 90%
Cable, fiber or DSL: 84.2%
No internet access: 8%
Without health insurance: 3.7%
Limited-English households: 0.7%

Geography

City (USPS): Rothschild
State: Wisconsin
County: Marathon County
Center point: 44.8737° N, 89.6197° W
Land area: 5 sq mi
Water area: 0.3 sq mi
Time zone: Central Time (UTC-6, UTC-5 in summer)
Zip type: Residential delivery area

Cities and towns within this zip

Rothschild98% of zip
Kronenwetter2% of zip

Census places overlapping the zip's area. Mail may use a different city name than the municipality.

Zip codes near 54474

Search by radius

Zip	City	Distance	Population	IncomeMedian income	Home value
54476	Schofield, WI	5 mi	19,377	$78,079	$224,300
54402	Wausau, WI · PO box	7.6 mi	—	—	—
54401	Wausau, WI	7.8 mi	31,692	$71,586	$196,700
54455	Mosinee, WI	8 mi	19,025	$96,140	$251,300
54471	Ringle, WI	10 mi	1,636	$87,368	$290,100
54417	Brokaw, WI	11 mi	4	—	—
54403	Wausau, WI	11 mi	24,950	$69,030	$192,600
54448	Marathon, WI	11 mi	4,280	$94,432	$246,900
54440	Hatley, WI	12 mi	2,662	$90,921	$222,700
54408	Aniwa, WI	18 mi	1,247	$72,768	$165,100
54427	Eland, WI	18 mi	1,156	$83,958	$189,800
54426	Edgar, WI	19 mi	4,275	$78,942	$218,200

Zip codes like 54474 elsewhere

Matched on income, home values, age, density, education, housing and commuting

Questions about 54474

What city is zip code 54474?

54474 is assigned to Rothschild, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

What county is 54474 in?

54474 is in Marathon County, Wisconsin.

What is the population of 54474?

About 4,589 people live in 54474, according to the Census Bureau's American Community Survey.

What time zone is 54474 in?

54474 is in Central Time.

What is the median household income in 54474?

The median household income in 54474 is $81,635.

What zip codes are near 54474?

The closest zip codes to 54474 are 54476, 54402, 54401, 54455, 54471.

Demographic figures are 2020–2024 American Community Survey 5-year estimates for ZIP Code Tabulation Area 54474, from the U.S. Census Bureau. Small areas have wide margins of error. How we build these numbers.