Zip code 54017: New Richmond, Wisconsin

Q: What city is zip code 54017?

54017 is assigned to New Richmond, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

Q: What county is 54017 in?

54017 is mostly in St. Croix County, but it extends into 1 other county.

Q: What is the population of 54017?

About 20,366 people live in 54017, according to the Census Bureau's American Community Survey.

Q: What is the median household income in 54017?

The median household income in 54017 is $98,571.

Q: What zip codes are near 54017?

The closest zip codes to 54017 are 54026, 54025, 54007, 54023, 54015.

Residential delivery areaSt. Croix CountyCentral Time

Population

20,366

Median household income

$99K

U.S. $81K

Median home value

$322K

U.S. $333K

Median rent

$1,225/mo

U.S. $1,413

Median age

U.S. 38.9

Land area

139 sq mi

146 people/sq mi

Boundary is the Census Bureau's ZIP Code Tabulation Area, which closely tracks the postal delivery area.

About 54017

54017 is a small-town zip code in New Richmond, Wisconsin (St. Croix County), covering 139 sq mi of land. About 20,366 people live here, or 146 per square mile. The median resident is 38 years old, compared with 38.9 nationally.

The median household earns $98,571 a year, 22% above the national median of $80,734. 9.2% of residents live below the poverty line (U.S.: 12.5%). A typical home is valued at $321,700, or 3.3 years of median household income (U.S.: 4.1 years), which makes homes relatively affordable for local earners. 76% of occupied homes are lived in by their owners, and renters pay a median of $1,225 a month.

34% of adults hold a bachelor's degree or higher (U.S.: 36%). Commuters average 27 minutes each way, and 17% of workers work from home. The most common jobs among working residents are in sales; office and administrative support; and healthcare.

How 54017 compares

Sorted from highest to lowest national percentile

Residents under 1824.9%
74th
U.S. 22% · WI 21.4%148th of 762 in WI
Median household income$98,571
70th
U.S. $80,734 · WI $77,485100th of 753 in WI
Median earnings per worker$56,653
70th
U.S. $49,666 · WI $49,690127th of 758 in WI
Work from home17.2%
69th
U.S. 15.1% · WI 13.1%102nd of 759 in WI
Homeownership rate75.5%
68th
U.S. 65.2% · WI 67.8%529th of 759 in WI
Healthcare workers10.6%
66th
U.S. 9.7% · WI 10.1%232nd of 759 in WI
Government workers15.6%
63rd
U.S. 14.5% · WI 12.9%181st of 759 in WI
Average commute27 min
56th
U.S. 26.4 min · WI 22.2 min236th of 753 in WI
Per capita income$41,857
55th
U.S. $44,673 · WI $43,373295th of 761 in WI
Bachelor's degree or higher33.8%
54th
U.S. 35.7% · WI 33.4%154th of 762 in WI
Broadband access92.5%
53rd
U.S. 91% · WI 90.3%168th of 759 in WI
Median home value$321,700
48th
U.S. $332,700 · WI $266,500134th of 753 in WI
Veterans5.7%
48th
U.S. 6.2% · WI 6.2%539th of 762 in WI
Tech workers2.5%
43rd
U.S. 3.8% · WI 3.3%214th of 759 in WI
Median age38
42nd
U.S. 38.9 · WI 40.2632nd of 761 in WI
Poverty rate9.2%
40th
U.S. 12.5% · WI 10.6%328th of 759 in WI
Residents 65 and older15.1%
39th
U.S. 17.2% · WI 18.5%646th of 762 in WI
Median gross rent$1,225
38th
U.S. $1,413 · WI $1,08789th of 706 in WI
Population20,366
32nd
U.S. 334,922,499 · WI 5,914,872104th of 762 in WI
Uninsured rate4.8%
31st
U.S. 8.4% · WI 5.2%343rd of 759 in WI
Self-employed workers7.9%
31st
U.S. 10% · WI 8.5%567th of 759 in WI
Housing vacancy3.7%
18th
U.S. 10.1% · WI 10.8%621st of 759 in WI
Population density146/sq mi
17th
U.S. 95/sq mi · WI 109/sq mi247th of 762 in WI
Unemployment rate2.9%
15th
StrengthU.S. 5.2% · WI 3.2%332nd of 759 in WI
Diversity index18.6
11th
U.S. 61.4 · WI 37.1326th of 762 in WI
Foreign-born residents1.1%
6th
U.S. 14.1% · WI 5.2%532nd of 762 in WI
Income inequality (Gini)0.353
3rd
StrengthU.S. 0.483 · WI 0.444665th of 758 in WI
Rent-burdened renters21.1%
2nd
StrengthU.S. 51.1% · WI 43.7%635th of 751 in WI

Measure	54017	St. Croix	WI	U.S.	National percentile	Rank in WI
Residents under 18	24.9%	23.8%	21.4%	22%	74th	148th of 762
Median household income	$98,571	$103,046	$77,485	$80,734	70th	100th of 753
Median earnings per worker	$56,653	$58,550	$49,690	$49,666	70th	127th of 758
Work from home	17.2%	16.5%	13.1%	15.1%	69th	102nd of 759
Homeownership rate	75.5%	78.3%	67.8%	65.2%	68th	529th of 759
Healthcare workers	10.6%	9.2%	10.1%	9.7%	66th	232nd of 759
Government workers	15.6%	14%	12.9%	14.5%	63rd	181st of 759
Average commute	27 min	27 min	22.2 min	26.4 min	56th	236th of 753
Per capita income	$41,857	$50,302	$43,373	$44,673	55th	295th of 761
Bachelor's degree or higher	33.8%	39.5%	33.4%	35.7%	54th	154th of 762
Broadband access	92.5%	93.4%	90.3%	91%	53rd	168th of 759
Median home value	$321,700	$377,700	$266,500	$332,700	48th	134th of 753
Veterans	5.7%	6.9%	6.2%	6.2%	48th	539th of 762
Tech workers	2.5%	3.2%	3.3%	3.8%	43rd	214th of 759
Median age	38	40.4	40.2	38.9	42nd	632nd of 761
Poverty rate	9.2%	6.6%	10.6%	12.5%	40th	328th of 759
Residents 65 and older	15.1%	16%	18.5%	17.2%	39th	646th of 762
Median gross rent	$1,225	$1,271	$1,087	$1,413	38th	89th of 706
Population	20,366	96,033	5,914,872	334,922,499	32nd	104th of 762
Uninsured rate	4.8%	4.1%	5.2%	8.4%	31st	343rd of 759
Self-employed workers	7.9%	10%	8.5%	10%	31st	567th of 759
Housing vacancy	3.7%	3.7%	10.8%	10.1%	18th	621st of 759
Population density	146/sq mi	133/sq mi	109/sq mi	95/sq mi	17th	247th of 762
Unemployment rateStrength	2.9%	2.6%	3.2%	5.2%	15th	332nd of 759
Diversity index	18.6	16.2	37.1	61.4	11th	326th of 762
Foreign-born residents	1.1%	2.3%	5.2%	14.1%	6th	532nd of 762
Income inequality (Gini)Strength	0.353	0.409	0.444	0.483	3rd	665th of 758
Rent-burdened rentersStrength	21.1%	34.4%	43.7%	51.1%	2nd	635th of 751

The percentile is the share of Americans who live in a zip code with a lower value, so the 50th percentile is typical. Rank 1 is the highest value in the state. Both include zip codes with at least 100 residents. Strengths and weaknesses mark measures in the best or worst fifth nationally, where higher or lower is clearly better (income, poverty, education, commute, broadband, insurance and similar). Measures like age or density are left unmarked.

People

Age

Under 5

19%

5–17

18–24

12%

25–34

14%

35–44

13%

45–54

13%

55–64

10%

65–74

75+

Median age

Under 18

24.9%

65 and over

15.1%

Race and ethnicity

White90%
Black1%
Hispanic3%
Asian0.3%
Native American0.1%
Pacific Islander0.0%
Other0.5%
Multiracial4%

Diversity index

18.6

U.S. 61.4

Foreign-born

1.1%

U.S. 14.1%

Born in state

46.4%

Language spoken at home (households)

English only

96%

Spanish

Other Indo-European

Asian / Pacific

Other

0.2%

Households

Households: 7,684
Average household size: 2.6
Family households: 70.8%
Married couples: 56.6%
Living alone: 22.7%
Veterans (of adults): 5.7%
Male / female: 49% / 51%

Income and poverty

Household income distribution

<$25k

10%

$25–50k

$50–75k

17%

$75–100k

14%

$100–150k

24%

$150–200k

16%

$200k+

10%

Median household income

54017

$98,571

St. Croix Co.

$103,046

Wisconsin

$77,485

United States

$80,734

Per capita income

$41,857

U.S. $44,673

Poverty rate

9.2%

U.S. 12.5%

Households earning $150K+

25.2%

U.S. 23%

Income inequality (Gini)

0.353

U.S. 0.483

Housing

Median home value

54017

$321,700

St. Croix Co.

$377,700

Wisconsin

$266,500

United States

$332,700

Median gross rent

54017

$1,225

St. Croix Co.

$1,271

Wisconsin

$1,087

United States

$1,413

Types of housing

Single-family

79%

2–4 units

10%

5–19 units

20+ units

Mobile home

Boat, RV, van

Housing units: 7,976
Owner-occupied: 75.5%
Vacant: 3.7%
Median year built: 1993
Median rooms: 6.1
Renters paying 30%+ of income: 21.1%
Renters paying 50%+ of income: 18.2%
Home value to income: 3.3× (U.S. 4.1×)

Work and commute

How people get to work

Drove alone

74%

Carpooled

Transit

0.2%

Walked

0.6%

Bicycle

0.2%

Worked from home

17%

Other

Commute time (one way)

<10 min

17%

10–19

19%

20–29

18%

30–44

27%

45–59

11%

60+

Average commute

27 min

U.S. 26.4 min

Unemployment

2.9%

U.S. 5.2%

In labor force

69.7%

U.S. 63.5%

Jobs and careers

What employed residents do, wherever they work

Occupations

Sales

12%

Office and admin

11%

Healthcare

11%

Production

10%

Management

Construction and repair

Transportation and moving

Education

Business and finance

Food service

Cleaning and personal care

Engineering and science

Computer and math

Legal and social services

Police and fire

Arts, media and sports

Farming, fishing and forestry

0.7%

Industries

Manufacturing

19%

Health care and social assistance

15%

Retail

12%

Construction

Education

Public administration

Restaurants and hotels

Transportation, warehousing and utilities

Finance, insurance and real estate

Other services

Professional and technical services

Wholesale

Admin, support and management

Agriculture and mining

Information

0.7%

Arts and recreation

0.6%

Median earnings per worker

$56,653

U.S. $49,666

Self-employed

7.9%

U.S. 10%

Government workers

15.6%

U.S. 14.5%

Nonprofit workers

4.9%

U.S. 8.8%

Median earnings by type of work

Type of work	54017	U.S.
Management, business, science and arts	$69,683	$74,888
Service	$24,397	$26,804
Sales and office	$53,020	$40,476
Construction and maintenance	$71,996	$49,199
Production and transportation	$48,363	$39,989

Education, internet and health coverage

Highest education (adults 25+)

No diploma

High school

27%

Some college

21%

Associate's

14%

Bachelor's

24%

Graduate

10%

High school graduate or higher: 95.9%
Bachelor's degree or higher: 33.8%
Graduate or professional degree: 9.7%
Households with broadband: 92.5%
Cable, fiber or DSL: 74%
No internet access: 5.1%
Without health insurance: 4.8%
Limited-English households: 0.2%

Geography

City (USPS): New Richmond
State: Wisconsin
County: St. Croix County
Center point: 45.1200° N, 92.5198° W
Land area: 139 sq mi
Water area: 2.8 sq mi
Time zone: Central Time (UTC-6, UTC-5 in summer)
Zip type: Residential delivery area

54017 spans 2 counties

St. Croix County97% of land
Polk County3% of land

Cities and towns within this zip

New Richmond8% of zip

Census places overlapping the zip's area. Mail may use a different city name than the municipality.

Zip codes near 54017

Search by radius

Zip	City	Distance	Population	IncomeMedian income	Home value
54026	Star Prairie, WI	7.5 mi	2,361	$95,833	$342,200
54025	Somerset, WI	8 mi	7,612	$86,930	$386,500
54007	Deer Park, WI	9.5 mi	1,175	$85,398	$309,400
54023	Roberts, WI	10 mi	4,620	$108,466	$385,100
54015	Hammond, WI	11 mi	4,086	$114,293	$326,500
54082	Houlton, WI	12 mi	2,190	$131,146	$476,200
54020	Osceola, WI	13 mi	7,687	$74,702	$306,500
54016	Hudson, WI	13 mi	33,398	$113,085	$452,000
54002	Baldwin, WI	13 mi	6,872	$88,275	$309,200
54013	Glenwood City, WI	15 mi	3,443	$87,500	$307,600
55003	Bayport, MN	15 mi	3,905	$125,893	$376,900
55047	Marine On Saint Croix, MN	16 mi	2,244	$107,361	$497,900

Zip codes like 54017 elsewhere

Matched on income, home values, age, density, education, housing and commuting

Questions about 54017

What city is zip code 54017?

54017 is assigned to New Richmond, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

What county is 54017 in?

54017 is mostly in St. Croix County, but it extends into 1 other county.

What is the population of 54017?

About 20,366 people live in 54017, according to the Census Bureau's American Community Survey.

What time zone is 54017 in?

54017 is in Central Time.

What is the median household income in 54017?

The median household income in 54017 is $98,571.

What zip codes are near 54017?

The closest zip codes to 54017 are 54026, 54025, 54007, 54023, 54015.

Demographic figures are 2020–2024 American Community Survey 5-year estimates for ZIP Code Tabulation Area 54017, from the U.S. Census Bureau. Small areas have wide margins of error. How we build these numbers.