Zip code 28698: Zionville, North Carolina

Q: What city is zip code 28698?

28698 is assigned to Zionville, North Carolina. The city name is the one the Postal Service prefers for mail addressed to this zip code.

Q: What county is 28698 in?

28698 is mostly in Watauga County, but it extends into 1 other county.

Q: What is the population of 28698?

About 2,320 people live in 28698, according to the Census Bureau's American Community Survey.

Q: What is the median household income in 28698?

The median household income in 28698 is $54,402.

Q: What zip codes are near 28698?

The closest zip codes to 28698 are 37691, 28692, 28679, 28691, 28608.

Residential delivery areaWatauga CountyEastern Time

Population

2,320

Median household income

$54K

U.S. $81K

Median home value

$219K

U.S. $333K

Median rent

$713/mo

U.S. $1,413

Median age

51.7

U.S. 38.9

Land area

26 sq mi

90 people/sq mi

Boundary is the Census Bureau's ZIP Code Tabulation Area, which closely tracks the postal delivery area.

About 28698

28698 is a small-town zip code in Zionville, North Carolina (Watauga County), covering 26 sq mi of land. About 2,320 people live here, or 90 per square mile. The median resident is 51.7 years old, compared with 38.9 nationally.

The median household earns $54,402 a year, 33% below the national median of $80,734. 11.5% of residents live below the poverty line (U.S.: 12.5%). A typical home is valued at $219,400, or 4.0 years of median household income (U.S.: 4.1 years), which makes homes about as affordable as the national average for local earners. 88% of occupied homes are lived in by their owners, and renters pay a median of $713 a month.

15% of adults hold a bachelor's degree or higher (U.S.: 36%). Commuters average 29.5 minutes each way, and 13% of workers work from home. The most common jobs among working residents are in cleaning and personal care; office and administrative support; and construction and repair. 16% of them are self-employed (U.S.: 10%).

How 28698 compares

Sorted from highest to lowest national percentile

Median age51.7
96th
U.S. 38.9 · NC 39.1131st of 802 in NC
Homeownership rate88.2%
94th
StrengthU.S. 65.2% · NC 66.6%101st of 788 in NC
Uninsured rate19.2%
94th
WeaknessU.S. 8.4% · NC 9.9%52nd of 797 in NC
Housing vacancy20.9%
94th
U.S. 10.1% · NC 12.5%195th of 789 in NC
Government workers24.8%
94th
U.S. 14.5% · NC 13.8%88th of 798 in NC
Residents 65 and older25%
92nd
U.S. 17.2% · NC 17.2%191st of 802 in NC
Self-employed workers15.7%
92nd
U.S. 10% · NC 9.8%115th of 798 in NC
Rent-burdened renters59.5%
81st
WeaknessU.S. 51.1% · NC 48.9%134th of 760 in NC
Average commute29.5 min
72nd
U.S. 26.4 min · NC 25.1 min215th of 771 in NC
Veterans7.3%
70th
U.S. 6.2% · NC 7.4%367th of 801 in NC
Poverty rate11.5%
53rd
U.S. 12.5% · NC 13%457th of 788 in NC
Work from home13.1%
52nd
U.S. 15.1% · NC 16.3%260th of 799 in NC
Healthcare workers8.6%
36th
U.S. 9.7% · NC 9.5%451st of 798 in NC
Per capita income$33,263
28th
U.S. $44,673 · NC $41,385420th of 799 in NC
Median home value$219,400
25th
U.S. $332,700 · NC $288,900395th of 757 in NC
Tech workers1.1%
15th
U.S. 3.8% · NC 3.9%494th of 798 in NC
Income inequality (Gini)0.390
14th
StrengthU.S. 0.483 · NC 0.477627th of 781 in NC
Median household income$54,402
13th
WeaknessU.S. $80,734 · NC $72,388548th of 748 in NC
Population density90/sq mi
12th
U.S. 95/sq mi · NC 221/sq mi507th of 802 in NC
Bachelor's degree or higher14.7%
9th
WeaknessU.S. 35.7% · NC 35.7%649th of 799 in NC
Broadband access83.2%
9th
WeaknessU.S. 91% · NC 90.1%553rd of 788 in NC
Residents under 1813.1%
5th
U.S. 22% · NC 21.8%686th of 802 in NC
Population2,320
4th
U.S. 334,922,499 · NC 10,730,404562nd of 802 in NC
Diversity index9.6
4th
U.S. 61.4 · NC 58.4756th of 802 in NC
Median gross rent$713
3rd
U.S. $1,413 · NC $1,228622nd of 688 in NC
Foreign-born residents0.3%
2nd
U.S. 14.1% · NC 9.1%716th of 802 in NC
Median earnings per worker$28,214
2nd
WeaknessU.S. $49,666 · NC $46,279753rd of 788 in NC
Unemployment rate0%
1st
StrengthU.S. 5.2% · NC 4.7%797th of 799 in NC

Measure	28698	Watauga	NC	U.S.	National percentile	Rank in NC
Median age	51.7	31.4	39.1	38.9	96th	131st of 802
Homeownership rateStrength	88.2%	62.1%	66.6%	65.2%	94th	101st of 788
Uninsured rateWeakness	19.2%	9.3%	9.9%	8.4%	94th	52nd of 797
Housing vacancy	20.9%	36.4%	12.5%	10.1%	94th	195th of 789
Government workers	24.8%	18.9%	13.8%	14.5%	94th	88th of 798
Residents 65 and older	25%	17.1%	17.2%	17.2%	92nd	191st of 802
Self-employed workers	15.7%	14%	9.8%	10%	92nd	115th of 798
Rent-burdened rentersWeakness	59.5%	65.9%	48.9%	51.1%	81st	134th of 760
Average commute	29.5 min	21.2 min	25.1 min	26.4 min	72nd	215th of 771
Veterans	7.3%	4.4%	7.4%	6.2%	70th	367th of 801
Poverty rate	11.5%	25.5%	13%	12.5%	53rd	457th of 788
Work from home	13.1%	10.4%	16.3%	15.1%	52nd	260th of 799
Healthcare workers	8.6%	6.4%	9.5%	9.7%	36th	451st of 798
Per capita income	$33,263	$34,167	$41,385	$44,673	28th	420th of 799
Median home value	$219,400	$358,900	$288,900	$332,700	25th	395th of 757
Tech workers	1.1%	2.2%	3.9%	3.8%	15th	494th of 798
Income inequality (Gini)Strength	0.390	0.539	0.477	0.483	14th	627th of 781
Median household incomeWeakness	$54,402	$51,693	$72,388	$80,734	13th	548th of 748
Population density	90/sq mi	176/sq mi	221/sq mi	95/sq mi	12th	507th of 802
Bachelor's degree or higherWeakness	14.7%	48.1%	35.7%	35.7%	9th	649th of 799
Broadband accessWeakness	83.2%	90.7%	90.1%	91%	9th	553rd of 788
Residents under 18	13.1%	12.1%	21.8%	22%	5th	686th of 802
Population	2,320	55,123	10,730,404	334,922,499	4th	562nd of 802
Diversity index	9.6	21.2	58.4	61.4	4th	756th of 802
Median gross rent	$713	$1,127	$1,228	$1,413	3rd	622nd of 688
Foreign-born residents	0.3%	3.5%	9.1%	14.1%	2nd	716th of 802
Median earnings per workerWeakness	$28,214	$26,949	$46,279	$49,666	2nd	753rd of 788
Unemployment rateStrength	0%	7.9%	4.7%	5.2%	1st	797th of 799

The percentile is the share of Americans who live in a zip code with a lower value, so the 50th percentile is typical. Rank 1 is the highest value in the state. Both include zip codes with at least 100 residents. Strengths and weaknesses mark measures in the best or worst fifth nationally, where higher or lower is clearly better (income, poverty, education, commute, broadband, insurance and similar). Measures like age or density are left unmarked.

People

Age

Under 5

10%

5–17

18–24

10%

25–34

35–44

24%

45–54

19%

55–64

11%

65–74

14%

75+

Median age

51.7

Under 18

13.1%

65 and over

25%

Race and ethnicity

White95%
Black0.3%
Hispanic3%
Asian0%
Native American0%
Pacific Islander0%
Other0%
Multiracial2%

Diversity index

9.6

U.S. 61.4

Foreign-born

0.3%

U.S. 14.1%

Born in state

74.3%

Language spoken at home (households)

English only

97%

Spanish

Other Indo-European

0.4%

Asian / Pacific

Other

Households

Households: 966
Average household size: 2.4
Family households: 56.5%
Married couples: 40.8%
Living alone: 38.1%
Veterans (of adults): 7.3%
Male / female: 62% / 38%

Income and poverty

Household income distribution

<$25k

16%

$25–50k

28%

$50–75k

19%

$75–100k

$100–150k

16%

$150–200k

$200k+

Median household income

28698

$54,402

Watauga Co.

$51,693

North Carolina

$72,388

United States

$80,734

Per capita income

$33,263

U.S. $44,673

Poverty rate

11.5%

U.S. 12.5%

Households earning $150K+

11.2%

U.S. 23%

Income inequality (Gini)

0.390

U.S. 0.483

Housing

Median home value

28698

$219,400

Watauga Co.

$358,900

North Carolina

$288,900

United States

$332,700

Median gross rent

28698

$713

Watauga Co.

$1,127

North Carolina

$1,228

United States

$1,413

Types of housing

Single-family

71%

2–4 units

5–19 units

20+ units

Mobile home

23%

Boat, RV, van

Housing units: 1,222
Owner-occupied: 88.2%
Vacant: 20.9%
Median year built: 1990
Median rooms: 6
Renters paying 30%+ of income: 59.5%
Renters paying 50%+ of income: 35.1%
Home value to income: 4.0× (U.S. 4.1×)

Work and commute

How people get to work

Drove alone

81%

Carpooled

Transit

Walked

Bicycle

Worked from home

13%

Other

Commute time (one way)

<10 min

10–19

20–29

57%

30–44

16%

45–59

60+

Average commute

29.5 min

U.S. 26.4 min

Unemployment

U.S. 5.2%

In labor force

59.2%

U.S. 63.5%

Jobs and careers

What employed residents do, wherever they work

Occupations

Cleaning and personal care

31%

Office and admin

16%

Construction and repair

10%

Healthcare

Transportation and moving

Management

Sales

Business and finance

Production

Arts, media and sports

Engineering and science

Legal and social services

Education

Computer and math

Food service

0.8%

Police and fire

Farming, fishing and forestry

Industries

Restaurants and hotels

29%

Education

13%

Construction

11%

Health care and social assistance

Manufacturing

Transportation, warehousing and utilities

Admin, support and management

Retail

Public administration

Information

Finance, insurance and real estate

Professional and technical services

Agriculture and mining

Other services

0.6%

Wholesale

Arts and recreation

Median earnings per worker

$28,214

U.S. $49,666

Self-employed

15.7%

U.S. 10%

Government workers

24.8%

U.S. 14.5%

Nonprofit workers

7.4%

U.S. 8.8%

Median earnings by type of work

Type of work	28698	U.S.
Management, business, science and arts	$58,105	$74,888
Service	$23,817	$26,804
Sales and office	$41,250	$40,476
Construction and maintenance	$29,000	$49,199
Production and transportation	$70,156	$39,989

Education, internet and health coverage

Highest education (adults 25+)

No diploma

13%

High school

44%

Some college

25%

Associate's

Bachelor's

10%

Graduate

High school graduate or higher: 86.8%
Bachelor's degree or higher: 14.7%
Graduate or professional degree: 4.6%
Households with broadband: 83.2%
Cable, fiber or DSL: 62.3%
No internet access: 15.3%
Without health insurance: 19.2%
Limited-English households: 0%

Geography

City (USPS): Zionville
State: North Carolina
County: Watauga County
Center point: 36.3140° N, 81.7609° W
Land area: 26 sq mi
Water area: under 0.1 sq mi
Time zone: Eastern Time (UTC-5, UTC-4 in summer)
Zip type: Residential delivery area

28698 spans 2 counties

Watauga County76% of land
Ashe County24% of land

Cities and towns within this zip

Cove Creek (unincorporated)4% of zip

Census places overlapping the zip's area. Mail may use a different city name than the municipality.

Zip codes near 28698

Search by radius

Zip	City	Distance	Population	IncomeMedian income	Home value
37691	Trade, TN	3.7 mi	475	$13,976	$310,300
28692	Vilas, NC	4.3 mi	4,367	$43,103	$324,900
28679	Sugar Grove, NC	5.8 mi	2,454	$65,246	$287,100
28691	Valle Crucis, NC · PO box	7.3 mi	—	—	—
28608	Boone, NC · PO box	8.3 mi	—	—	—
28684	Todd, NC	8.7 mi	1,961	$69,307	$325,300
28607	Boone, NC	9.3 mi	35,679	$46,639	$378,600
37683	Mountain City, TN	10 mi	12,943	$55,979	$177,000
28604	Banner Elk, NC	11 mi	7,869	$76,319	$383,800
37640	Butler, TN	12 mi	3,851	$55,402	$174,000
28615	Creston, NC	12 mi	1,878	$51,653	$152,600
28622	Elk Park, NC	13 mi	2,565	$44,028	$169,900

Zip codes like 28698 elsewhere

Matched on income, home values, age, density, education, housing and commuting

Questions about 28698

What city is zip code 28698?

28698 is assigned to Zionville, North Carolina. The city name is the one the Postal Service prefers for mail addressed to this zip code.

What county is 28698 in?

28698 is mostly in Watauga County, but it extends into 1 other county.

What is the population of 28698?

About 2,320 people live in 28698, according to the Census Bureau's American Community Survey.

What time zone is 28698 in?

28698 is in Eastern Time.

What is the median household income in 28698?

The median household income in 28698 is $54,402.

What zip codes are near 28698?

The closest zip codes to 28698 are 37691, 28692, 28679, 28691, 28608.

Demographic figures are 2020–2024 American Community Survey 5-year estimates for ZIP Code Tabulation Area 28698, from the U.S. Census Bureau. Small areas have wide margins of error. How we build these numbers.