Zip code 54723: Bay City, Wisconsin

Q: What city is zip code 54723?

54723 is assigned to Bay City, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

Q: What county is 54723 in?

54723 is in Pierce County, Wisconsin.

Q: What is the population of 54723?

About 973 people live in 54723, according to the Census Bureau's American Community Survey.

Q: What is the median household income in 54723?

The median household income in 54723 is $81,875.

Q: What zip codes are near 54723?

The closest zip codes to 54723 are 54750, 55026, 54011, 54014, 54010.

Residential delivery areaPierce CountyCentral Time

Population

973

Median household income

$82K

U.S. $81K

Median home value

$185K

U.S. $333K

Median rent

$1,066/mo

U.S. $1,413

Median age

48.6

U.S. 38.9

Land area

33 sq mi

30 people/sq mi

Boundary is the Census Bureau's ZIP Code Tabulation Area, which closely tracks the postal delivery area.

About 54723

54723 is a rural zip code in Bay City, Wisconsin (Pierce County), covering 33 sq mi of land. About 973 people live here, or 30 per square mile. The median resident is 48.6 years old, compared with 38.9 nationally.

The median household earns $81,875 a year, close to the national median of $80,734. 4% of residents live below the poverty line (U.S.: 12.5%). A typical home is valued at $185,000, or 2.3 years of median household income (U.S.: 4.1 years), which makes homes relatively affordable for local earners. 84% of occupied homes are lived in by their owners, and renters pay a median of $1,066 a month.

14% of adults hold a bachelor's degree or higher (U.S.: 36%). Commuters average 28.4 minutes each way, and 5% of workers work from home. The most common jobs among working residents are in construction and repair; production and manufacturing; and healthcare.

How 54723 compares

Sorted from highest to lowest national percentile

Median age48.6
94th
U.S. 38.9 · WI 40.2202nd of 761 in WI
Homeownership rate83.6%
86th
StrengthU.S. 65.2% · WI 67.8%305th of 759 in WI
Veterans8.8%
83rd
U.S. 6.2% · WI 6.2%168th of 762 in WI
Residents 65 and older20.9%
78th
U.S. 17.2% · WI 18.5%353rd of 762 in WI
Healthcare workers11.4%
75th
U.S. 9.7% · WI 10.1%157th of 759 in WI
Housing vacancy8.9%
66th
U.S. 10.1% · WI 10.8%388th of 759 in WI
Average commute28.4 min
65th
U.S. 26.4 min · WI 22.2 min162nd of 753 in WI
Median earnings per worker$50,526
57th
U.S. $49,666 · WI $49,690264th of 758 in WI
Per capita income$42,143
56th
U.S. $44,673 · WI $43,373285th of 761 in WI
Median household income$81,875
53rd
U.S. $80,734 · WI $77,485281st of 753 in WI
Uninsured rate6.9%
51st
U.S. 8.4% · WI 5.2%188th of 759 in WI
Tech workers2.2%
37th
U.S. 3.8% · WI 3.3%270th of 759 in WI
Self-employed workers8.2%
35th
U.S. 10% · WI 8.5%531st of 759 in WI
Government workers11.9%
35th
U.S. 14.5% · WI 12.9%412th of 759 in WI
Broadband access90%
34th
U.S. 91% · WI 90.3%309th of 759 in WI
Median gross rent$1,066
26th
U.S. $1,413 · WI $1,087186th of 706 in WI
Median home value$185,000
18th
U.S. $332,700 · WI $266,500577th of 753 in WI
Residents under 1816.1%
11th
U.S. 22% · WI 21.4%628th of 762 in WI
Bachelor's degree or higher13.5%
7th
WeaknessU.S. 35.7% · WI 33.4%669th of 762 in WI
Poverty rate4%
6th
StrengthU.S. 12.5% · WI 10.6%674th of 759 in WI
Work from home4.6%
6th
U.S. 15.1% · WI 13.1%712th of 759 in WI
Income inequality (Gini)0.368
6th
StrengthU.S. 0.483 · WI 0.444615th of 758 in WI
Foreign-born residents0.8%
5th
U.S. 14.1% · WI 5.2%575th of 762 in WI
Population density30/sq mi
4th
U.S. 95/sq mi · WI 109/sq mi530th of 762 in WI
Unemployment rate1.4%
3rd
StrengthU.S. 5.2% · WI 3.2%619th of 759 in WI
Diversity index7.8
3rd
U.S. 61.4 · WI 37.1681st of 762 in WI
Rent-burdened renters21.8%
2nd
StrengthU.S. 51.1% · WI 43.7%629th of 751 in WI
Population973
1st
U.S. 334,922,499 · WI 5,914,872634th of 762 in WI

Measure	54723	Pierce	WI	U.S.	National percentile	Rank in WI
Median age	48.6	38.8	40.2	38.9	94th	202nd of 761
Homeownership rateStrength	83.6%	75%	67.8%	65.2%	86th	305th of 759
Veterans	8.8%	5.6%	6.2%	6.2%	83rd	168th of 762
Residents 65 and older	20.9%	16.8%	18.5%	17.2%	78th	353rd of 762
Healthcare workers	11.4%	9.4%	10.1%	9.7%	75th	157th of 759
Housing vacancy	8.9%	7.5%	10.8%	10.1%	66th	388th of 759
Average commute	28.4 min	26.8 min	22.2 min	26.4 min	65th	162nd of 753
Median earnings per worker	$50,526	$49,637	$49,690	$49,666	57th	264th of 758
Per capita income	$42,143	$45,908	$43,373	$44,673	56th	285th of 761
Median household income	$81,875	$92,109	$77,485	$80,734	53rd	281st of 753
Uninsured rate	6.9%	3.1%	5.2%	8.4%	51st	188th of 759
Tech workers	2.2%	2.3%	3.3%	3.8%	37th	270th of 759
Self-employed workers	8.2%	7.7%	8.5%	10%	35th	531st of 759
Government workers	11.9%	13.1%	12.9%	14.5%	35th	412th of 759
Broadband access	90%	92.2%	90.3%	91%	34th	309th of 759
Median gross rent	$1,066	$1,044	$1,087	$1,413	26th	186th of 706
Median home value	$185,000	$333,700	$266,500	$332,700	18th	577th of 753
Residents under 18	16.1%	20.3%	21.4%	22%	11th	628th of 762
Bachelor's degree or higherWeakness	13.5%	33.5%	33.4%	35.7%	7th	669th of 762
Poverty rateStrength	4%	9.8%	10.6%	12.5%	6th	674th of 759
Work from home	4.6%	12.8%	13.1%	15.1%	6th	712th of 759
Income inequality (Gini)Strength	0.368	0.447	0.444	0.483	6th	615th of 758
Foreign-born residents	0.8%	2.2%	5.2%	14.1%	5th	575th of 762
Population density	30/sq mi	74/sq mi	109/sq mi	95/sq mi	4th	530th of 762
Unemployment rateStrength	1.4%	3.2%	3.2%	5.2%	3rd	619th of 759
Diversity index	7.8	16.4	37.1	61.4	3rd	681st of 762
Rent-burdened rentersStrength	21.8%	39.1%	43.7%	51.1%	2nd	629th of 751
Population	973	42,584	5,914,872	334,922,499	1st	634th of 762

The percentile is the share of Americans who live in a zip code with a lower value, so the 50th percentile is typical. Rank 1 is the highest value in the state. Both include zip codes with at least 100 residents. Strengths and weaknesses mark measures in the best or worst fifth nationally, where higher or lower is clearly better (income, poverty, education, commute, broadband, insurance and similar). Measures like age or density are left unmarked.

People

Age

Under 5

13%

5–17

18–24

13%

25–34

14%

35–44

45–54

22%

55–64

12%

65–74

75+

Median age

48.6

Under 18

16.1%

65 and over

20.9%

Race and ethnicity

White96%
Black0%
Hispanic0.4%
Asian0.6%
Native American0.4%
Pacific Islander0%
Other0.9%
Multiracial2%

Diversity index

7.8

U.S. 61.4

Foreign-born

0.8%

U.S. 14.1%

Born in state

23.6%

Language spoken at home (households)

English only

97%

Spanish

Other Indo-European

0.2%

Asian / Pacific

Other

Households

Households: 409
Average household size: 2.4
Family households: 59.7%
Married couples: 42.8%
Living alone: 25.4%
Veterans (of adults): 8.8%
Male / female: 51% / 49%

Income and poverty

Household income distribution

<$25k

$25–50k

21%

$50–75k

19%

$75–100k

20%

$100–150k

17%

$150–200k

10%

$200k+

Median household income

54723

$81,875

Pierce Co.

$92,109

Wisconsin

$77,485

United States

$80,734

Per capita income

$42,143

U.S. $44,673

Poverty rate

U.S. 12.5%

Households earning $150K+

16.1%

U.S. 23%

Income inequality (Gini)

0.368

U.S. 0.483

Housing

Median home value

54723

$185,000

Pierce Co.

$333,700

Wisconsin

$266,500

United States

$332,700

Median gross rent

54723

$1,066

Pierce Co.

$1,044

Wisconsin

$1,087

United States

$1,413

Types of housing

Single-family

79%

2–4 units

5–19 units

20+ units

Mobile home

17%

Boat, RV, van

Housing units: 449
Owner-occupied: 83.6%
Vacant: 8.9%
Median year built: 1976
Median rooms: 6
Renters paying 30%+ of income: 21.8%
Renters paying 50%+ of income: 3.6%
Home value to income: 2.3× (U.S. 4.1×)

Work and commute

How people get to work

Drove alone

87%

Carpooled

Transit

Walked

Bicycle

Worked from home

Other

0.7%

Commute time (one way)

<10 min

13%

10–19

23%

20–29

28%

30–44

17%

45–59

60+

11%

Average commute

28.4 min

U.S. 26.4 min

Unemployment

1.4%

U.S. 5.2%

In labor force

66.3%

U.S. 63.5%

Jobs and careers

What employed residents do, wherever they work

Occupations

Construction and repair

16%

Production

12%

Healthcare

11%

Management

Cleaning and personal care

Sales

Transportation and moving

Office and admin

Food service

Education

Business and finance

Engineering and science

Computer and math

Legal and social services

Police and fire

Farming, fishing and forestry

0.9%

Arts, media and sports

0.5%

Industries

Manufacturing

22%

Health care and social assistance

14%

Construction

12%

Restaurants and hotels

10%

Retail

10%

Education

Transportation, warehousing and utilities

Agriculture and mining

Public administration

Admin, support and management

Other services

Professional and technical services

Arts and recreation

Finance, insurance and real estate

Wholesale

Information

0.5%

Median earnings per worker

$50,526

U.S. $49,666

Self-employed

8.2%

U.S. 10%

Government workers

11.9%

U.S. 14.5%

Nonprofit workers

5.5%

U.S. 8.8%

Median earnings by type of work

Type of work	54723	U.S.
Management, business, science and arts	$61,389	$74,888
Service	$24,792	$26,804
Sales and office	$49,875	$40,476
Construction and maintenance	$60,625	$49,199
Production and transportation	$45,536	$39,989

Education, internet and health coverage

Highest education (adults 25+)

No diploma

High school

46%

Some college

18%

Associate's

17%

Bachelor's

10%

Graduate

High school graduate or higher: 94.6%
Bachelor's degree or higher: 13.5%
Graduate or professional degree: 3.9%
Households with broadband: 90%
Cable, fiber or DSL: 63.1%
No internet access: 7.1%
Without health insurance: 6.9%
Limited-English households: 0.5%

Geography

City (USPS): Bay City
State: Wisconsin
County: Pierce County
Center point: 44.6106° N, 92.4194° W
Land area: 33 sq mi
Water area: 6.5 sq mi
Time zone: Central Time (UTC-6, UTC-5 in summer)
Zip type: Residential delivery area

Cities and towns within this zip

Bay City2% of zip

Census places overlapping the zip's area. Mail may use a different city name than the municipality.

Zip codes near 54723

Search by radius

Zip	City	Distance	Population	IncomeMedian income	Home value
54750	Maiden Rock, WI	6.8 mi	1,047	$93,750	$308,800
55026	Frontenac, MN	7.4 mi	470	$96,667	$288,200
54011	Ellsworth, WI	7.8 mi	7,054	$102,636	$305,500
54014	Hager City, WI	8 mi	2,026	$101,667	$302,900
54010	East Ellsworth, WI · PO box	8.9 mi	—	—	—
55066	Red Wing, MN	9 mi	19,226	$73,584	$250,500
54769	Stockholm, WI	12 mi	515	$78,125	$326,000
54761	Plum City, WI	12 mi	1,149	$75,536	$203,800
54003	Beldenville, WI	12 mi	1,065	$94,352	$343,900
55089	Welch, MN	14 mi	1,612	$108,750	$384,800
55041	Lake City, MN	16 mi	7,510	$78,672	$275,200
54740	Elmwood, WI	16 mi	1,760	$79,387	$239,700

Questions about 54723

What city is zip code 54723?

54723 is assigned to Bay City, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

What county is 54723 in?

54723 is in Pierce County, Wisconsin.

What is the population of 54723?

About 973 people live in 54723, according to the Census Bureau's American Community Survey.

What time zone is 54723 in?

54723 is in Central Time.

What is the median household income in 54723?

The median household income in 54723 is $81,875.

What zip codes are near 54723?

The closest zip codes to 54723 are 54750, 55026, 54011, 54014, 54010.

Demographic figures are 2020–2024 American Community Survey 5-year estimates for ZIP Code Tabulation Area 54723, from the U.S. Census Bureau. Small areas have wide margins of error. How we build these numbers.