Zip code 54653: Rockland, Wisconsin

Q: What city is zip code 54653?

54653 is assigned to Rockland, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

Q: What county is 54653 in?

54653 is mostly in La Crosse County, but it extends into 1 other county.

Q: What is the population of 54653?

About 1,335 people live in 54653, according to the Census Bureau's American Community Survey.

Q: What is the median household income in 54653?

The median household income in 54653 is $72,596.

Q: What zip codes are near 54653?

The closest zip codes to 54653 are 54614, 54623, 54619, 54669, 54601.

Residential delivery areaLa Crosse CountyCentral Time

Population

1,335

Median household income

$73K

U.S. $81K

Median home value

$264K

U.S. $333K

Median rent

$983/mo

U.S. $1,413

Median age

35.9

U.S. 38.9

Land area

22 sq mi

62 people/sq mi

Boundary is the Census Bureau's ZIP Code Tabulation Area, which closely tracks the postal delivery area.

About 54653

54653 is a small-town zip code in Rockland, Wisconsin (La Crosse County), covering 22 sq mi of land. About 1,335 people live here, or 62 per square mile. The median resident is 35.9 years old, compared with 38.9 nationally.

The median household earns $72,596 a year, close to the national median of $80,734. 8.2% of residents live below the poverty line (U.S.: 12.5%). A typical home is valued at $264,200, or 3.6 years of median household income (U.S.: 4.1 years), which makes homes about as affordable as the national average for local earners. 85% of occupied homes are lived in by their owners, and renters pay a median of $983 a month.

21% of adults hold a bachelor's degree or higher (U.S.: 36%). Commuters average 28 minutes each way, and 11% of workers work from home. The most common jobs among working residents are in management; production and manufacturing; and transportation and moving goods.

How 54653 compares

Sorted from highest to lowest national percentile

Residents under 1831.5%
97th
U.S. 22% · WI 21.4%30th of 762 in WI
Homeownership rate85.2%
89th
StrengthU.S. 65.2% · WI 67.8%258th of 759 in WI
Housing vacancy9%
66th
U.S. 10.1% · WI 10.8%381st of 759 in WI
Average commute28 min
63rd
U.S. 26.4 min · WI 22.2 min185th of 753 in WI
Self-employed workers10.2%
61st
U.S. 10% · WI 8.5%392nd of 759 in WI
Residents 65 and older17.4%
56th
U.S. 17.2% · WI 18.5%547th of 762 in WI
Median earnings per worker$47,500
48th
U.S. $49,666 · WI $49,690414th of 758 in WI
Foreign-born residents9.1%
47th
U.S. 14.1% · WI 5.2%37th of 762 in WI
Healthcare workers9.3%
47th
U.S. 9.7% · WI 10.1%366th of 759 in WI
Work from home11.3%
42nd
U.S. 15.1% · WI 13.1%378th of 759 in WI
Veterans5.2%
41st
U.S. 6.2% · WI 6.2%598th of 762 in WI
Median household income$72,596
40th
U.S. $80,734 · WI $77,485428th of 753 in WI
Median home value$264,200
36th
U.S. $332,700 · WI $266,500258th of 753 in WI
Poverty rate8.2%
33rd
U.S. 12.5% · WI 10.6%395th of 759 in WI
Diversity index34.7
29th
U.S. 61.4 · WI 37.1106th of 762 in WI
Median age35.9
27th
U.S. 38.9 · WI 40.2691st of 761 in WI
Bachelor's degree or higher20.9%
23rd
U.S. 35.7% · WI 33.4%456th of 762 in WI
Tech workers1.5%
23rd
U.S. 3.8% · WI 3.3%395th of 759 in WI
Per capita income$31,059
21st
U.S. $44,673 · WI $43,373682nd of 761 in WI
Government workers10.3%
21st
U.S. 14.5% · WI 12.9%536th of 759 in WI
Median gross rent$983
20th
U.S. $1,413 · WI $1,087267th of 706 in WI
Uninsured rate3.5%
17th
StrengthU.S. 8.4% · WI 5.2%496th of 759 in WI
Income inequality (Gini)0.381
10th
StrengthU.S. 0.483 · WI 0.444549th of 758 in WI
Population density62/sq mi
9th
U.S. 95/sq mi · WI 109/sq mi362nd of 762 in WI
Broadband access81.4%
6th
WeaknessU.S. 91% · WI 90.3%661st of 759 in WI
Unemployment rate1.6%
3rd
StrengthU.S. 5.2% · WI 3.2%575th of 759 in WI
Population1,335
2nd
U.S. 334,922,499 · WI 5,914,872577th of 762 in WI
Rent-burdened renters15.3%
1st
StrengthU.S. 51.1% · WI 43.7%686th of 751 in WI

Measure	54653	La Crosse	WI	U.S.	National percentile	Rank in WI
Residents under 18	31.5%	19.4%	21.4%	22%	97th	30th of 762
Homeownership rateStrength	85.2%	62.2%	67.8%	65.2%	89th	258th of 759
Housing vacancy	9%	4.7%	10.8%	10.1%	66th	381st of 759
Average commute	28 min	18.7 min	22.2 min	26.4 min	63rd	185th of 753
Self-employed workers	10.2%	6.5%	8.5%	10%	61st	392nd of 759
Residents 65 and older	17.4%	18.1%	18.5%	17.2%	56th	547th of 762
Median earnings per worker	$47,500	$45,023	$49,690	$49,666	48th	414th of 758
Foreign-born residents	9.1%	3%	5.2%	14.1%	47th	37th of 762
Healthcare workers	9.3%	12.2%	10.1%	9.7%	47th	366th of 759
Work from home	11.3%	11.6%	13.1%	15.1%	42nd	378th of 759
Veterans	5.2%	6.8%	6.2%	6.2%	41st	598th of 762
Median household income	$72,596	$73,013	$77,485	$80,734	40th	428th of 753
Median home value	$264,200	$257,000	$266,500	$332,700	36th	258th of 753
Poverty rate	8.2%	12.4%	10.6%	12.5%	33rd	395th of 759
Diversity index	34.7	23.2	37.1	61.4	29th	106th of 762
Median age	35.9	37.5	40.2	38.9	27th	691st of 761
Bachelor's degree or higher	20.9%	36.5%	33.4%	35.7%	23rd	456th of 762
Tech workers	1.5%	3.8%	3.3%	3.8%	23rd	395th of 759
Per capita income	$31,059	$41,922	$43,373	$44,673	21st	682nd of 761
Government workers	10.3%	13.1%	12.9%	14.5%	21st	536th of 759
Median gross rent	$983	$1,059	$1,087	$1,413	20th	267th of 706
Uninsured rateStrength	3.5%	4.4%	5.2%	8.4%	17th	496th of 759
Income inequality (Gini)Strength	0.381	0.447	0.444	0.483	10th	549th of 758
Population density	62/sq mi	267/sq mi	109/sq mi	95/sq mi	9th	362nd of 762
Broadband accessWeakness	81.4%	89.9%	90.3%	91%	6th	661st of 759
Unemployment rateStrength	1.6%	3.1%	3.2%	5.2%	3rd	575th of 759
Population	1,335	120,488	5,914,872	334,922,499	2nd	577th of 762
Rent-burdened rentersStrength	15.3%	43.6%	43.7%	51.1%	1st	686th of 751

The percentile is the share of Americans who live in a zip code with a lower value, so the 50th percentile is typical. Rank 1 is the highest value in the state. Both include zip codes with at least 100 residents. Strengths and weaknesses mark measures in the best or worst fifth nationally, where higher or lower is clearly better (income, poverty, education, commute, broadband, insurance and similar). Measures like age or density are left unmarked.

People

Age

Under 5

24%

5–17

18–24

11%

25–34

14%

35–44

45–54

11%

55–64

10%

65–74

75+

Median age

35.9

Under 18

31.5%

65 and over

17.4%

Race and ethnicity

White80%
Black0%
Hispanic5%
Asian10%
Native American0%
Pacific Islander0%
Other0%
Multiracial5%

Diversity index

34.7

U.S. 61.4

Foreign-born

9.1%

U.S. 14.1%

Born in state

77.6%

Language spoken at home (households)

English only

95%

Spanish

0.4%

Other Indo-European

Asian / Pacific

Other

Households

Households: 485
Average household size: 2.8
Family households: 64.3%
Married couples: 55.7%
Living alone: 30.9%
Veterans (of adults): 5.2%
Male / female: 46% / 54%

Income and poverty

Household income distribution

<$25k

$25–50k

27%

$50–75k

21%

$75–100k

18%

$100–150k

17%

$150–200k

$200k+

Median household income

54653

$72,596

La Crosse Co.

$73,013

Wisconsin

$77,485

United States

$80,734

Per capita income

$31,059

U.S. $44,673

Poverty rate

8.2%

U.S. 12.5%

Households earning $150K+

12.2%

U.S. 23%

Income inequality (Gini)

0.381

U.S. 0.483

Housing

Median home value

54653

$264,200

La Crosse Co.

$257,000

Wisconsin

$266,500

United States

$332,700

Median gross rent

54653

$983

La Crosse Co.

$1,059

Wisconsin

$1,087

United States

$1,413

Types of housing

Single-family

91%

2–4 units

5–19 units

20+ units

Mobile home

Boat, RV, van

Housing units: 533
Owner-occupied: 85.2%
Vacant: 9%
Median year built: 1980
Median rooms: 6.1
Renters paying 30%+ of income: 15.3%
Renters paying 50%+ of income: 3.4%
Home value to income: 3.6× (U.S. 4.1×)

Work and commute

How people get to work

Drove alone

78%

Carpooled

Transit

Walked

Bicycle

Worked from home

11%

Other

Commute time (one way)

<10 min

14%

10–19

17%

20–29

31%

30–44

24%

45–59

60+

Average commute

28 min

U.S. 26.4 min

Unemployment

1.6%

U.S. 5.2%

In labor force

64.4%

U.S. 63.5%

Jobs and careers

What employed residents do, wherever they work

Occupations

Management

17%

Production

15%

Transportation and moving

14%

Healthcare

Construction and repair

Education

Office and admin

Sales

Business and finance

Legal and social services

Cleaning and personal care

Arts, media and sports

Computer and math

Engineering and science

Farming, fishing and forestry

Food service

Police and fire

0.3%

Industries

Manufacturing

19%

Health care and social assistance

13%

Retail

13%

Construction

11%

Transportation, warehousing and utilities

Education

Finance, insurance and real estate

Agriculture and mining

Other services

Professional and technical services

Public administration

Arts and recreation

Wholesale

Information

Admin, support and management

Restaurants and hotels

0.3%

Median earnings per worker

$47,500

U.S. $49,666

Self-employed

10.2%

U.S. 10%

Government workers

10.3%

U.S. 14.5%

Nonprofit workers

8.5%

U.S. 8.8%

Median earnings by type of work

Type of work	54653	U.S.
Management, business, science and arts	$48,438	$74,888
Service	$31,458	$26,804
Sales and office	$36,250	$40,476
Construction and maintenance	$58,750	$49,199
Production and transportation	$49,773	$39,989

Education, internet and health coverage

Highest education (adults 25+)

No diploma

High school

41%

Some college

23%

Associate's

11%

Bachelor's

17%

Graduate

High school graduate or higher: 96%
Bachelor's degree or higher: 20.9%
Graduate or professional degree: 3.7%
Households with broadband: 81.4%
Cable, fiber or DSL: 71.8%
No internet access: 17.9%
Without health insurance: 3.5%
Limited-English households: 0%

Geography

City (USPS): Rockland
State: Wisconsin
County: La Crosse County
Center point: 43.8214° N, 90.9269° W
Land area: 22 sq mi
Water area: under 0.1 sq mi
Time zone: Central Time (UTC-6, UTC-5 in summer)
Zip type: Residential delivery area

54653 spans 2 counties

La Crosse County61% of land
Monroe County39% of land

Cities and towns within this zip

Rockland3% of zip

Census places overlapping the zip's area. Mail may use a different city name than the municipality.

Zip codes near 54653

Search by radius

Zip	City	Distance	Population	IncomeMedian income	Home value
54614	Bangor, WI	5.9 mi	2,776	$85,588	$250,300
54623	Coon Valley, WI	8.1 mi	1,928	$88,864	$276,400
54619	Cashton, WI	8.8 mi	3,849	$71,463	$230,200
54669	West Salem, WI	10 mi	8,228	$103,194	$312,300
54601	La Crosse, WI	11 mi	50,397	$61,639	$235,100
54667	Westby, WI	11 mi	5,100	$75,774	$224,200
54656	Sparta, WI	13 mi	18,160	$72,379	$214,400
54602	La Crosse, WI · PO box	13 mi	—	—	—
54621	Chaseburg, WI	14 mi	1,319	$94,286	$280,000
54648	Norwalk, WI	15 mi	1,608	$74,250	$167,800
54650	Onalaska, WI	16 mi	25,304	$85,548	$291,600
54658	Stoddard, WI	16 mi	2,326	$73,438	$249,800

Zip codes like 54653 elsewhere

Matched on income, home values, age, density, education, housing and commuting

Questions about 54653

What city is zip code 54653?

54653 is assigned to Rockland, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

What county is 54653 in?

54653 is mostly in La Crosse County, but it extends into 1 other county.

What is the population of 54653?

About 1,335 people live in 54653, according to the Census Bureau's American Community Survey.

What time zone is 54653 in?

54653 is in Central Time.

What is the median household income in 54653?

The median household income in 54653 is $72,596.

What zip codes are near 54653?

The closest zip codes to 54653 are 54614, 54623, 54619, 54669, 54601.

Demographic figures are 2020–2024 American Community Survey 5-year estimates for ZIP Code Tabulation Area 54653, from the U.S. Census Bureau. Small areas have wide margins of error. How we build these numbers.