Zip code 54423: Custer, Wisconsin

Q: What city is zip code 54423?

54423 is assigned to Custer, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

Q: What county is 54423 in?

54423 is in Portage County, Wisconsin.

Q: What is the population of 54423?

About 2,394 people live in 54423, according to the Census Bureau's American Community Survey.

Q: What is the median household income in 54423?

The median household income in 54423 is $113,690.

Q: What zip codes are near 54423?

The closest zip codes to 54423 are 54482, 54473, 54492, 54407, 54458.

Residential delivery areaPortage CountyCentral Time

Population

2,394

Median household income

$114K

U.S. $81K

Median home value

$329K

U.S. $333K

Median rent

$888/mo

U.S. $1,413

Median age

51.7

U.S. 38.9

Land area

48 sq mi

50 people/sq mi

Boundary is the Census Bureau's ZIP Code Tabulation Area, which closely tracks the postal delivery area.

About 54423

54423 is a rural zip code in Custer, Wisconsin (Portage County), covering 48 sq mi of land. About 2,394 people live here, or 50 per square mile. The median resident is 51.7 years old, compared with 38.9 nationally.

The median household earns $113,690 a year, 41% above the national median of $80,734. 2.8% of residents live below the poverty line (U.S.: 12.5%). A typical home is valued at $329,100, or 2.9 years of median household income (U.S.: 4.1 years), which makes homes relatively affordable for local earners. 93% of occupied homes are lived in by their owners, and renters pay a median of $888 a month.

36% of adults hold a bachelor's degree or higher (U.S.: 36%). Commuters average 26.7 minutes each way, and 15% of workers work from home. The most common jobs among working residents are in management; healthcare; and construction and repair.

How 54423 compares

Sorted from highest to lowest national percentile

Homeownership rate92.7%
98th
StrengthU.S. 65.2% · WI 67.8%63rd of 759 in WI
Median age51.7
96th
U.S. 38.9 · WI 40.2144th of 761 in WI
Healthcare workers12.8%
87th
U.S. 9.7% · WI 10.1%90th of 759 in WI
Self-employed workers13.6%
86th
U.S. 10% · WI 8.5%211th of 759 in WI
Median household income$113,690
81st
StrengthU.S. $80,734 · WI $77,48528th of 753 in WI
Median earnings per worker$60,508
76th
U.S. $49,666 · WI $49,69077th of 758 in WI
Residents 65 and older20.3%
75th
U.S. 17.2% · WI 18.5%385th of 762 in WI
Per capita income$49,194
70th
U.S. $44,673 · WI $43,373128th of 761 in WI
Work from home15.4%
63rd
U.S. 15.1% · WI 13.1%155th of 759 in WI
Bachelor's degree or higher35.5%
57th
U.S. 35.7% · WI 33.4%141st of 762 in WI
Average commute26.7 min
54th
U.S. 26.4 min · WI 22.2 min250th of 753 in WI
Median home value$329,100
49th
U.S. $332,700 · WI $266,500122nd of 753 in WI
Broadband access90.6%
38th
U.S. 91% · WI 90.3%267th of 759 in WI
Government workers11.3%
29th
U.S. 14.5% · WI 12.9%466th of 759 in WI
Veterans3.9%
25th
U.S. 6.2% · WI 6.2%707th of 762 in WI
Residents under 1818.7%
23rd
U.S. 22% · WI 21.4%515th of 762 in WI
Tech workers1.5%
23rd
U.S. 3.8% · WI 3.3%404th of 759 in WI
Median gross rent$888
13th
U.S. $1,413 · WI $1,087393rd of 706 in WI
Population density50/sq mi
7th
U.S. 95/sq mi · WI 109/sq mi414th of 762 in WI
Housing vacancy2.3%
5th
U.S. 10.1% · WI 10.8%698th of 759 in WI
Population2,394
4th
U.S. 334,922,499 · WI 5,914,872432nd of 762 in WI
Foreign-born residents0.5%
3rd
U.S. 14.1% · WI 5.2%651st of 762 in WI
Poverty rate2.8%
2nd
StrengthU.S. 12.5% · WI 10.6%728th of 759 in WI
Uninsured rate1.3%
2nd
StrengthU.S. 8.4% · WI 5.2%714th of 759 in WI
Unemployment rate0.3%
1st
StrengthU.S. 5.2% · WI 3.2%723rd of 759 in WI
Diversity index1.8
1st
U.S. 61.4 · WI 37.1750th of 762 in WI
Rent-burdened renters15.2%
1st
StrengthU.S. 51.1% · WI 43.7%688th of 751 in WI
Income inequality (Gini)0.333
1st
StrengthU.S. 0.483 · WI 0.444715th of 758 in WI

Measure	54423	Portage	WI	U.S.	National percentile	Rank in WI
Homeownership rateStrength	92.7%	69.7%	67.8%	65.2%	98th	63rd of 759
Median age	51.7	38	40.2	38.9	96th	144th of 761
Healthcare workers	12.8%	8.5%	10.1%	9.7%	87th	90th of 759
Self-employed workers	13.6%	8.2%	8.5%	10%	86th	211th of 759
Median household incomeStrength	$113,690	$76,070	$77,485	$80,734	81st	28th of 753
Median earnings per worker	$60,508	$44,192	$49,690	$49,666	76th	77th of 758
Residents 65 and older	20.3%	18.3%	18.5%	17.2%	75th	385th of 762
Per capita income	$49,194	$40,191	$43,373	$44,673	70th	128th of 761
Work from home	15.4%	12.6%	13.1%	15.1%	63rd	155th of 759
Bachelor's degree or higher	35.5%	34%	33.4%	35.7%	57th	141st of 762
Average commute	26.7 min	19.5 min	22.2 min	26.4 min	54th	250th of 753
Median home value	$329,100	$243,100	$266,500	$332,700	49th	122nd of 753
Broadband access	90.6%	92.5%	90.3%	91%	38th	267th of 759
Government workers	11.3%	13.5%	12.9%	14.5%	29th	466th of 759
Veterans	3.9%	6.6%	6.2%	6.2%	25th	707th of 762
Residents under 18	18.7%	18.8%	21.4%	22%	23rd	515th of 762
Tech workers	1.5%	4.1%	3.3%	3.8%	23rd	404th of 759
Median gross rent	$888	$940	$1,087	$1,413	13th	393rd of 706
Population density	50/sq mi	88/sq mi	109/sq mi	95/sq mi	7th	414th of 762
Housing vacancy	2.3%	6.5%	10.8%	10.1%	5th	698th of 759
Population	2,394	70,832	5,914,872	334,922,499	4th	432nd of 762
Foreign-born residents	0.5%	3.1%	5.2%	14.1%	3rd	651st of 762
Poverty rateStrength	2.8%	10.1%	10.6%	12.5%	2nd	728th of 759
Uninsured rateStrength	1.3%	4.8%	5.2%	8.4%	2nd	714th of 759
Unemployment rateStrength	0.3%	3.2%	3.2%	5.2%	1st	723rd of 759
Diversity index	1.8	20.4	37.1	61.4	1st	750th of 762
Rent-burdened rentersStrength	15.2%	39.1%	43.7%	51.1%	1st	688th of 751
Income inequality (Gini)Strength	0.333	0.405	0.444	0.483	1st	715th of 758

The percentile is the share of Americans who live in a zip code with a lower value, so the 50th percentile is typical. Rank 1 is the highest value in the state. Both include zip codes with at least 100 residents. Strengths and weaknesses mark measures in the best or worst fifth nationally, where higher or lower is clearly better (income, poverty, education, commute, broadband, insurance and similar). Measures like age or density are left unmarked.

People

Age

Under 5

14%

5–17

18–24

25–34

11%

35–44

11%

45–54

25%

55–64

14%

65–74

75+

Median age

51.7

Under 18

18.7%

65 and over

20.3%

Race and ethnicity

White99%
Black0%
Hispanic0.2%
Asian0.2%
Native American0%
Pacific Islander0%
Other0%
Multiracial0.5%

Diversity index

1.8

U.S. 61.4

Foreign-born

0.5%

U.S. 14.1%

Born in state

80.6%

Language spoken at home (households)

English only

98%

Spanish

0.5%

Other Indo-European

Asian / Pacific

0.6%

Other

Households

Households: 926
Average household size: 2.6
Family households: 78.9%
Married couples: 74%
Living alone: 17.7%
Veterans (of adults): 3.9%
Male / female: 59% / 41%

Income and poverty

Household income distribution

<$25k

$25–50k

$50–75k

16%

$75–100k

11%

$100–150k

33%

$150–200k

20%

$200k+

Median household income

54423

$113,690

Portage Co.

$76,070

Wisconsin

$77,485

United States

$80,734

Per capita income

$49,194

U.S. $44,673

Poverty rate

2.8%

U.S. 12.5%

Households earning $150K+

26.2%

U.S. 23%

Income inequality (Gini)

0.333

U.S. 0.483

Housing

Median home value

54423

$329,100

Portage Co.

$243,100

Wisconsin

$266,500

United States

$332,700

Median gross rent

54423

$888

Portage Co.

$940

Wisconsin

$1,087

United States

$1,413

Types of housing

Single-family

94%

2–4 units

5–19 units

20+ units

Mobile home

0.5%

Boat, RV, van

Housing units: 948
Owner-occupied: 92.7%
Vacant: 2.3%
Median year built: 1990
Median rooms: 7.1
Renters paying 30%+ of income: 15.2%
Renters paying 50%+ of income: 15.2%
Home value to income: 2.9× (U.S. 4.1×)

Work and commute

How people get to work

Drove alone

78%

Carpooled

Transit

Walked

Bicycle

0.8%

Worked from home

15%

Other

Commute time (one way)

<10 min

10–19

29%

20–29

33%

30–44

16%

45–59

60+

14%

Average commute

26.7 min

U.S. 26.4 min

Unemployment

0.3%

U.S. 5.2%

In labor force

70%

U.S. 63.5%

Jobs and careers

What employed residents do, wherever they work

Occupations

Management

20%

Healthcare

13%

Construction and repair

13%

Business and finance

Sales

Production

Transportation and moving

Office and admin

Cleaning and personal care

Engineering and science

Food service

Education

Farming, fishing and forestry

Computer and math

Legal and social services

Police and fire

0.8%

Arts, media and sports

0.6%

Industries

Health care and social assistance

13%

Finance, insurance and real estate

11%

Manufacturing

10%

Construction

Retail

Agriculture and mining

Admin, support and management

Transportation, warehousing and utilities

Education

Other services

Restaurants and hotels

Professional and technical services

Arts and recreation

Public administration

Wholesale

Information

0.4%

Median earnings per worker

$60,508

U.S. $49,666

Self-employed

13.6%

U.S. 10%

Government workers

11.3%

U.S. 14.5%

Nonprofit workers

U.S. 8.8%

Median earnings by type of work

Type of work	54423	U.S.
Management, business, science and arts	$64,306	$74,888
Service	$19,821	$26,804
Sales and office	$42,419	$40,476
Construction and maintenance	$44,875	$49,199
Production and transportation	$49,250	$39,989

Education, internet and health coverage

Highest education (adults 25+)

No diploma

High school

33%

Some college

13%

Associate's

15%

Bachelor's

26%

Graduate

10%

High school graduate or higher: 96.4%
Bachelor's degree or higher: 35.5%
Graduate or professional degree: 9.6%
Households with broadband: 90.6%
Cable, fiber or DSL: 79.9%
No internet access: 2.5%
Without health insurance: 1.3%
Limited-English households: 0%

Geography

City (USPS): Custer
State: Wisconsin
County: Portage County
Center point: 44.5789° N, 89.4259° W
Land area: 48 sq mi
Water area: 0.6 sq mi
Time zone: Central Time (UTC-6, UTC-5 in summer)
Zip type: Residential delivery area

Cities and towns within this zip

Polonia (unincorporated)5% of zip

Census places overlapping the zip's area. Mail may use a different city name than the municipality.

Zip codes near 54423

Search by radius

Zip	City	Distance	Population	IncomeMedian income	Home value
54482	Stevens Point, WI	4.6 mi	8,963	$94,500	$288,900
54473	Rosholt, WI	6.1 mi	2,472	$80,038	$244,600
54492	Stevens Point, WI · PO box	7 mi	—	—	—
54407	Amherst Junction, WI	7.8 mi	1,350	$101,563	$323,900
54458	Nelsonville, WI	8.2 mi	133	$57,917	$150,000
54481	Stevens Point, WI	12 mi	28,242	$59,545	$201,000
54432	Galloway, WI · PO box	12 mi	—	—	—
54467	Plover, WI	13 mi	14,870	$87,580	$268,600
54406	Amherst, WI	13 mi	4,040	$77,533	$284,800
54945	Iola, WI	14 mi	3,470	$69,602	$216,800
54977	Scandinavia, WI	15 mi	1,592	$81,328	$249,300
54990	Iola, WI · PO box	15 mi	—	—	—

Zip codes like 54423 elsewhere

Matched on income, home values, age, density, education, housing and commuting

Questions about 54423

What city is zip code 54423?

54423 is assigned to Custer, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

What county is 54423 in?

54423 is in Portage County, Wisconsin.

What is the population of 54423?

About 2,394 people live in 54423, according to the Census Bureau's American Community Survey.

What time zone is 54423 in?

54423 is in Central Time.

What is the median household income in 54423?

The median household income in 54423 is $113,690.

What zip codes are near 54423?

The closest zip codes to 54423 are 54482, 54473, 54492, 54407, 54458.

Demographic figures are 2020–2024 American Community Survey 5-year estimates for ZIP Code Tabulation Area 54423, from the U.S. Census Bureau. Small areas have wide margins of error. How we build these numbers.