Zip code 53960: Rio, Wisconsin

Q: What city is zip code 53960?

53960 is assigned to Rio, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

Q: What county is 53960 in?

53960 is in Columbia County, Wisconsin.

Q: What is the population of 53960?

About 3,396 people live in 53960, according to the Census Bureau's American Community Survey.

Q: What is the median household income in 53960?

The median household income in 53960 is $84,911.

Q: What zip codes are near 53960?

The closest zip codes to 53960 are 53928, 53969, 53955, 53932, 53954.

Residential delivery areaColumbia CountyCentral Time

Population

3,396

Median household income

$85K

U.S. $81K

Median home value

$282K

U.S. $333K

Median rent

$913/mo

U.S. $1,413

Median age

44.8

U.S. 38.9

Land area

90 sq mi

38 people/sq mi

Boundary is the Census Bureau's ZIP Code Tabulation Area, which closely tracks the postal delivery area.

About 53960

53960 is a rural zip code in Rio, Wisconsin (Columbia County), covering 90 sq mi of land. About 3,396 people live here, or 38 per square mile. The median resident is 44.8 years old, compared with 38.9 nationally.

The median household earns $84,911 a year, close to the national median of $80,734. 10.2% of residents live below the poverty line (U.S.: 12.5%). A typical home is valued at $282,100, or 3.3 years of median household income (U.S.: 4.1 years), which makes homes about as affordable as the national average for local earners. 79% of occupied homes are lived in by their owners, and renters pay a median of $913 a month.

24% of adults hold a bachelor's degree or higher (U.S.: 36%). Commuters average 30.2 minutes each way, and 10% of workers work from home. The most common jobs among working residents are in construction and repair; management; and production and manufacturing.

How 53960 compares

Sorted from highest to lowest national percentile

Median age44.8
85th
U.S. 38.9 · WI 40.2338th of 761 in WI
Self-employed workers12.7%
81st
U.S. 10% · WI 8.5%249th of 759 in WI
Homeownership rate79.3%
77th
U.S. 65.2% · WI 67.8%440th of 759 in WI
Average commute30.2 min
75th
U.S. 26.4 min · WI 22.2 min97th of 753 in WI
Veterans7.2%
69th
U.S. 6.2% · WI 6.2%335th of 762 in WI
Housing vacancy8.9%
66th
U.S. 10.1% · WI 10.8%384th of 759 in WI
Residents 65 and older18.4%
63rd
U.S. 17.2% · WI 18.5%488th of 762 in WI
Per capita income$43,869
60th
U.S. $44,673 · WI $43,373238th of 761 in WI
Median earnings per worker$51,106
59th
U.S. $49,666 · WI $49,690243rd of 758 in WI
Median household income$84,911
56th
U.S. $80,734 · WI $77,485240th of 753 in WI
Poverty rate10.2%
46th
U.S. 12.5% · WI 10.6%274th of 759 in WI
Median home value$282,100
40th
U.S. $332,700 · WI $266,500208th of 753 in WI
Government workers12.5%
40th
U.S. 14.5% · WI 12.9%358th of 759 in WI
Work from home10.4%
37th
U.S. 15.1% · WI 13.1%433rd of 759 in WI
Bachelor's degree or higher23.5%
30th
U.S. 35.7% · WI 33.4%380th of 762 in WI
Broadband access89%
28th
U.S. 91% · WI 90.3%370th of 759 in WI
Uninsured rate4%
22nd
U.S. 8.4% · WI 5.2%430th of 759 in WI
Income inequality (Gini)0.396
18th
StrengthU.S. 0.483 · WI 0.444458th of 758 in WI
Rent-burdened renters40.4%
17th
StrengthU.S. 51.1% · WI 43.7%302nd of 751 in WI
Median gross rent$913
14th
U.S. $1,413 · WI $1,087357th of 706 in WI
Residents under 1817%
14th
U.S. 22% · WI 21.4%598th of 762 in WI
Healthcare workers6.6%
12th
U.S. 9.7% · WI 10.1%610th of 759 in WI
Foreign-born residents1.6%
10th
U.S. 14.1% · WI 5.2%414th of 762 in WI
Tech workers0.8%
10th
U.S. 3.8% · WI 3.3%557th of 759 in WI
Diversity index13.4
6th
U.S. 61.4 · WI 37.1491st of 762 in WI
Population3,396
5th
U.S. 334,922,499 · WI 5,914,872356th of 762 in WI
Population density38/sq mi
5th
U.S. 95/sq mi · WI 109/sq mi479th of 762 in WI
Unemployment rate1.5%
3rd
StrengthU.S. 5.2% · WI 3.2%592nd of 759 in WI

Measure	53960	Columbia	WI	U.S.	National percentile	Rank in WI
Median age	44.8	43.7	40.2	38.9	85th	338th of 761
Self-employed workers	12.7%	10.7%	8.5%	10%	81st	249th of 759
Homeownership rate	79.3%	76.7%	67.8%	65.2%	77th	440th of 759
Average commute	30.2 min	26 min	22.2 min	26.4 min	75th	97th of 753
Veterans	7.2%	7.9%	6.2%	6.2%	69th	335th of 762
Housing vacancy	8.9%	10.1%	10.8%	10.1%	66th	384th of 759
Residents 65 and older	18.4%	19.6%	18.5%	17.2%	63rd	488th of 762
Per capita income	$43,869	$42,924	$43,373	$44,673	60th	238th of 761
Median earnings per worker	$51,106	$52,419	$49,690	$49,666	59th	243rd of 758
Median household income	$84,911	$85,351	$77,485	$80,734	56th	240th of 753
Poverty rate	10.2%	7.8%	10.6%	12.5%	46th	274th of 759
Median home value	$282,100	$283,200	$266,500	$332,700	40th	208th of 753
Government workers	12.5%	14.7%	12.9%	14.5%	40th	358th of 759
Work from home	10.4%	12.5%	13.1%	15.1%	37th	433rd of 759
Bachelor's degree or higher	23.5%	26%	33.4%	35.7%	30th	380th of 762
Broadband access	89%	88.3%	90.3%	91%	28th	370th of 759
Uninsured rate	4%	5%	5.2%	8.4%	22nd	430th of 759
Income inequality (Gini)Strength	0.396	0.400	0.444	0.483	18th	458th of 758
Rent-burdened rentersStrength	40.4%	35.1%	43.7%	51.1%	17th	302nd of 751
Median gross rent	$913	$978	$1,087	$1,413	14th	357th of 706
Residents under 18	17%	20.5%	21.4%	22%	14th	598th of 762
Healthcare workers	6.6%	9.7%	10.1%	9.7%	12th	610th of 759
Foreign-born residents	1.6%	2.4%	5.2%	14.1%	10th	414th of 762
Tech workers	0.8%	2.4%	3.3%	3.8%	10th	557th of 759
Diversity index	13.4	18.3	37.1	61.4	6th	491st of 762
Population	3,396	58,272	5,914,872	334,922,499	5th	356th of 762
Population density	38/sq mi	76/sq mi	109/sq mi	95/sq mi	5th	479th of 762
Unemployment rateStrength	1.5%	3.1%	3.2%	5.2%	3rd	592nd of 759

The percentile is the share of Americans who live in a zip code with a lower value, so the 50th percentile is typical. Rank 1 is the highest value in the state. Both include zip codes with at least 100 residents. Strengths and weaknesses mark measures in the best or worst fifth nationally, where higher or lower is clearly better (income, poverty, education, commute, broadband, insurance and similar). Measures like age or density are left unmarked.

People

Age

Under 5

13%

5–17

11%

18–24

11%

25–34

12%

35–44

14%

45–54

17%

55–64

12%

65–74

75+

Median age

44.8

Under 18

17%

65 and over

18.4%

Race and ethnicity

White93%
Black0.3%
Hispanic3%
Asian0.4%
Native American0.3%
Pacific Islander0%
Other0.4%
Multiracial3%

Diversity index

13.4

U.S. 61.4

Foreign-born

1.6%

U.S. 14.1%

Born in state

81.2%

Language spoken at home (households)

English only

98%

Spanish

Other Indo-European

0.6%

Asian / Pacific

0.2%

Other

Households

Households: 1,431
Average household size: 2.4
Family households: 62.9%
Married couples: 49.8%
Living alone: 25.4%
Veterans (of adults): 7.2%
Male / female: 52% / 48%

Income and poverty

Household income distribution

<$25k

10%

$25–50k

18%

$50–75k

16%

$75–100k

12%

$100–150k

22%

$150–200k

15%

$200k+

Median household income

53960

$84,911

Columbia Co.

$85,351

Wisconsin

$77,485

United States

$80,734

Per capita income

$43,869

U.S. $44,673

Poverty rate

10.2%

U.S. 12.5%

Households earning $150K+

22.6%

U.S. 23%

Income inequality (Gini)

0.396

U.S. 0.483

Housing

Median home value

53960

$282,100

Columbia Co.

$283,200

Wisconsin

$266,500

United States

$332,700

Median gross rent

53960

$913

Columbia Co.

$978

Wisconsin

$1,087

United States

$1,413

Types of housing

Single-family

88%

2–4 units

5–19 units

20+ units

0.8%

Mobile home

Boat, RV, van

0.1%

Housing units: 1,570
Owner-occupied: 79.3%
Vacant: 8.9%
Median year built: 1974
Median rooms: 6.5
Renters paying 30%+ of income: 40.4%
Renters paying 50%+ of income: 13.3%
Home value to income: 3.3× (U.S. 4.1×)

Work and commute

How people get to work

Drove alone

79%

Carpooled

Transit

0.8%

Walked

Bicycle

Worked from home

10%

Other

0.5%

Commute time (one way)

<10 min

15%

10–19

15%

20–29

23%

30–44

25%

45–59

13%

60+

Average commute

30.2 min

U.S. 26.4 min

Unemployment

1.5%

U.S. 5.2%

In labor force

68.5%

U.S. 63.5%

Jobs and careers

What employed residents do, wherever they work

Occupations

Construction and repair

15%

Management

14%

Production

12%

Office and admin

11%

Transportation and moving

Healthcare

Sales

Business and finance

Cleaning and personal care

Food service

Education

Engineering and science

Farming, fishing and forestry

Arts, media and sports

0.9%

Computer and math

0.8%

Police and fire

0.6%

Legal and social services

0.6%

Industries

Manufacturing

21%

Health care and social assistance

10%

Construction

10%

Retail

Transportation, warehousing and utilities

Agriculture and mining

Education

Restaurants and hotels

Other services

Professional and technical services

Public administration

Finance, insurance and real estate

Wholesale

Admin, support and management

Information

0.8%

Arts and recreation

0.7%

Median earnings per worker

$51,106

U.S. $49,666

Self-employed

12.7%

U.S. 10%

Government workers

12.5%

U.S. 14.5%

Nonprofit workers

5.6%

U.S. 8.8%

Median earnings by type of work

Type of work	53960	U.S.
Management, business, science and arts	$67,550	$74,888
Service	$23,864	$26,804
Sales and office	$50,625	$40,476
Construction and maintenance	$56,648	$49,199
Production and transportation	$50,139	$39,989

Education, internet and health coverage

Highest education (adults 25+)

No diploma

High school

35%

Some college

23%

Associate's

14%

Bachelor's

18%

Graduate

High school graduate or higher: 95.5%
Bachelor's degree or higher: 23.5%
Graduate or professional degree: 5.4%
Households with broadband: 89%
Cable, fiber or DSL: 59.9%
No internet access: 8.6%
Without health insurance: 4%
Limited-English households: 0.3%

Geography

City (USPS): Rio
State: Wisconsin
County: Columbia County
Center point: 43.4261° N, 89.2354° W
Land area: 90 sq mi
Water area: 1.6 sq mi
Time zone: Central Time (UTC-6, UTC-5 in summer)
Zip type: Residential delivery area

Cities and towns within this zip

Doylestown2% of zip
Rio1% of zip

Census places overlapping the zip's area. Mail may use a different city name than the municipality.

Zip codes near 53960

Search by radius

Zip	City	Distance	Population	IncomeMedian income	Home value
53928	Doylestown, WI	4.1 mi	63	$85,625	$137,500
53969	Wyocena, WI	5.8 mi	329	$77,222	$190,800
53955	Poynette, WI	8.4 mi	6,125	$101,134	$332,000
53932	Fall River, WI	9 mi	2,495	$85,781	$309,400
53954	Pardeeville, WI	9.5 mi	6,678	$83,207	$278,600
53911	Arlington, WI	9.6 mi	1,450	$100,625	$296,100
53925	Columbus, WI	11 mi	8,754	$84,044	$268,000
53923	Cambria, WI	11 mi	2,295	$72,500	$220,700
53571	Morrisonville, WI	12 mi	367	$65,729	$197,800
53532	Deforest, WI	13 mi	16,514	$110,022	$371,600
53956	Randolph, WI	14 mi	3,477	$84,231	$232,800
53957	Randolph, WI · PO box	14 mi	—	—	—

Zip codes like 53960 elsewhere

Matched on income, home values, age, density, education, housing and commuting

Questions about 53960

What city is zip code 53960?

53960 is assigned to Rio, Wisconsin. The city name is the one the Postal Service prefers for mail addressed to this zip code.

What county is 53960 in?

53960 is in Columbia County, Wisconsin.

What is the population of 53960?

About 3,396 people live in 53960, according to the Census Bureau's American Community Survey.

What time zone is 53960 in?

53960 is in Central Time.

What is the median household income in 53960?

The median household income in 53960 is $84,911.

What zip codes are near 53960?

The closest zip codes to 53960 are 53928, 53969, 53955, 53932, 53954.

Demographic figures are 2020–2024 American Community Survey 5-year estimates for ZIP Code Tabulation Area 53960, from the U.S. Census Bureau. Small areas have wide margins of error. How we build these numbers.