Zip code 28478: Willard, North Carolina

Q: What city is zip code 28478?

28478 is assigned to Willard, North Carolina. The city name is the one the Postal Service prefers for mail addressed to this zip code.

Q: What county is 28478 in?

28478 is mostly in Pender County, but it extends into 2 other counties.

Q: What is the population of 28478?

About 5,017 people live in 28478, according to the Census Bureau's American Community Survey.

Q: What is the median household income in 28478?

The median household income in 28478 is $73,388.

Q: What zip codes are near 28478?

The closest zip codes to 28478 are 28464, 28425, 28466, 28421, 28458.

Residential delivery areaPender CountyEastern Time

Population

5,017

Median household income

$73K

U.S. $81K

Median home value

$179K

U.S. $333K

Median rent

$718/mo

U.S. $1,413

Median age

44.8

U.S. 38.9

Land area

123 sq mi

41 people/sq mi

Boundary is the Census Bureau's ZIP Code Tabulation Area, which closely tracks the postal delivery area.

About 28478

28478 is a rural zip code in Willard, North Carolina (Pender County), covering 123 sq mi of land. About 5,017 people live here, or 41 per square mile. The median resident is 44.8 years old, compared with 38.9 nationally.

The median household earns $73,388 a year, close to the national median of $80,734. 14.1% of residents live below the poverty line (U.S.: 12.5%). A typical home is valued at $178,900, or 2.4 years of median household income (U.S.: 4.1 years), which makes homes relatively affordable for local earners. 91% of occupied homes are lived in by their owners, and renters pay a median of $718 a month.

15% of adults hold a bachelor's degree or higher (U.S.: 36%). Commuters average 32.6 minutes each way, and 4% of workers work from home. The most common jobs among working residents are in construction and repair; office and administrative support; and production and manufacturing.

How 28478 compares

Sorted from highest to lowest national percentile

Homeownership rate90.8%
97th
StrengthU.S. 65.2% · NC 66.6%60th of 788 in NC
Veterans11.8%
94th
U.S. 6.2% · NC 7.4%121st of 801 in NC
Median age44.8
85th
U.S. 38.9 · NC 39.1290th of 802 in NC
Average commute32.6 min
85th
WeaknessU.S. 26.4 min · NC 25.1 min107th of 771 in NC
Income inequality (Gini)0.475
79th
U.S. 0.483 · NC 0.477185th of 781 in NC
Housing vacancy10.3%
73rd
U.S. 10.1% · NC 12.5%487th of 789 in NC
Self-employed workers11.2%
71st
U.S. 10% · NC 9.8%299th of 798 in NC
Unemployment rate6%
68th
U.S. 5.2% · NC 4.7%214th of 799 in NC
Poverty rate14.1%
66th
U.S. 12.5% · NC 13%352nd of 788 in NC
Government workers15.7%
64th
U.S. 14.5% · NC 13.8%334th of 798 in NC
Uninsured rate7.4%
55th
U.S. 8.4% · NC 9.9%544th of 797 in NC
Per capita income$40,605
51st
U.S. $44,673 · NC $41,385224th of 799 in NC
Median earnings per worker$47,775
49th
U.S. $49,666 · NC $46,279218th of 788 in NC
Diversity index44.9
43rd
U.S. 61.4 · NC 58.4414th of 802 in NC
Median household income$73,388
41st
U.S. $80,734 · NC $72,388248th of 748 in NC
Residents 65 and older15.2%
39th
U.S. 17.2% · NC 17.2%584th of 802 in NC
Residents under 1820.5%
36th
U.S. 22% · NC 21.8%397th of 802 in NC
Rent-burdened renters46.5%
34th
U.S. 51.1% · NC 48.9%390th of 760 in NC
Foreign-born residents4.4%
26th
U.S. 14.1% · NC 9.1%392nd of 802 in NC
Median home value$178,900
17th
U.S. $332,700 · NC $288,900502nd of 757 in NC
Bachelor's degree or higher15.1%
10th
WeaknessU.S. 35.7% · NC 35.7%636th of 799 in NC
Population5,017
8th
U.S. 334,922,499 · NC 10,730,404442nd of 802 in NC
Population density41/sq mi
6th
U.S. 95/sq mi · NC 221/sq mi667th of 802 in NC
Work from home4.4%
6th
U.S. 15.1% · NC 16.3%640th of 799 in NC
Tech workers0.5%
6th
U.S. 3.8% · NC 3.9%579th of 798 in NC
Broadband access78.9%
4th
WeaknessU.S. 91% · NC 90.1%669th of 788 in NC
Median gross rent$718
3rd
U.S. $1,413 · NC $1,228618th of 688 in NC
Healthcare workers4.6%
3rd
U.S. 9.7% · NC 9.5%696th of 798 in NC

Measure	28478	Pender	NC	U.S.	National percentile	Rank in NC
Homeownership rateStrength	90.8%	82.7%	66.6%	65.2%	97th	60th of 788
Veterans	11.8%	9.4%	7.4%	6.2%	94th	121st of 801
Median age	44.8	41.6	39.1	38.9	85th	290th of 802
Average commuteWeakness	32.6 min	30.1 min	25.1 min	26.4 min	85th	107th of 771
Income inequality (Gini)	0.475	0.432	0.477	0.483	79th	185th of 781
Housing vacancy	10.3%	20.6%	12.5%	10.1%	73rd	487th of 789
Self-employed workers	11.2%	11.9%	9.8%	10%	71st	299th of 798
Unemployment rate	6%	4.8%	4.7%	5.2%	68th	214th of 799
Poverty rate	14.1%	9.7%	13%	12.5%	66th	352nd of 788
Government workers	15.7%	15%	13.8%	14.5%	64th	334th of 798
Uninsured rate	7.4%	8.8%	9.9%	8.4%	55th	544th of 797
Per capita income	$40,605	$40,192	$41,385	$44,673	51st	224th of 799
Median earnings per worker	$47,775	$45,053	$46,279	$49,666	49th	218th of 788
Diversity index	44.9	42.8	58.4	61.4	43rd	414th of 802
Median household income	$73,388	$80,396	$72,388	$80,734	41st	248th of 748
Residents 65 and older	15.2%	18.2%	17.2%	17.2%	39th	584th of 802
Residents under 18	20.5%	22.4%	21.8%	22%	36th	397th of 802
Rent-burdened renters	46.5%	50.2%	48.9%	51.1%	34th	390th of 760
Foreign-born residents	4.4%	4.2%	9.1%	14.1%	26th	392nd of 802
Median home value	$178,900	$299,000	$288,900	$332,700	17th	502nd of 757
Bachelor's degree or higherWeakness	15.1%	30.6%	35.7%	35.7%	10th	636th of 799
Population	5,017	65,550	10,730,404	334,922,499	8th	442nd of 802
Population density	41/sq mi	75/sq mi	221/sq mi	95/sq mi	6th	667th of 802
Work from home	4.4%	13.2%	16.3%	15.1%	6th	640th of 799
Tech workers	0.5%	3%	3.9%	3.8%	6th	579th of 798
Broadband accessWeakness	78.9%	88.6%	90.1%	91%	4th	669th of 788
Median gross rent	$718	$1,106	$1,228	$1,413	3rd	618th of 688
Healthcare workers	4.6%	8%	9.5%	9.7%	3rd	696th of 798

The percentile is the share of Americans who live in a zip code with a lower value, so the 50th percentile is typical. Rank 1 is the highest value in the state. Both include zip codes with at least 100 residents. Strengths and weaknesses mark measures in the best or worst fifth nationally, where higher or lower is clearly better (income, poverty, education, commute, broadband, insurance and similar). Measures like age or density are left unmarked.

People

Age

Under 5

15%

5–17

18–24

13%

25–34

10%

35–44

16%

45–54

19%

55–64

65–74

75+

Median age

44.8

Under 18

20.5%

65 and over

15.2%

Race and ethnicity

White72%
Black18%
Hispanic8%
Asian0%
Native American0.0%
Pacific Islander0%
Other0.9%
Multiracial2%

Diversity index

44.9

U.S. 61.4

Foreign-born

4.4%

U.S. 14.1%

Born in state

64.7%

Language spoken at home (households)

English only

91%

Spanish

Other Indo-European

Asian / Pacific

Other

Households

Households: 2,087
Average household size: 2.4
Family households: 72.9%
Married couples: 60.5%
Living alone: 23%
Veterans (of adults): 11.8%
Male / female: 51% / 49%

Income and poverty

Household income distribution

<$25k

16%

$25–50k

19%

$50–75k

16%

$75–100k

21%

$100–150k

14%

$150–200k

10%

$200k+

Median household income

28478

$73,388

Pender Co.

$80,396

North Carolina

$72,388

United States

$80,734

Per capita income

$40,605

U.S. $44,673

Poverty rate

14.1%

U.S. 12.5%

Households earning $150K+

13.1%

U.S. 23%

Income inequality (Gini)

0.475

U.S. 0.483

Housing

Median home value

28478

$178,900

Pender Co.

$299,000

North Carolina

$288,900

United States

$332,700

Median gross rent

28478

$718

Pender Co.

$1,106

North Carolina

$1,228

United States

$1,413

Types of housing

Single-family

68%

2–4 units

5–19 units

0.9%

20+ units

Mobile home

31%

Boat, RV, van

Housing units: 2,327
Owner-occupied: 90.8%
Vacant: 10.3%
Median year built: 1992
Median rooms: 5.5
Renters paying 30%+ of income: 46.5%
Renters paying 50%+ of income: 24.2%
Home value to income: 2.4× (U.S. 4.1×)

Work and commute

How people get to work

Drove alone

75%

Carpooled

20%

Transit

Walked

0.5%

Bicycle

Worked from home

Other

0.8%

Commute time (one way)

<10 min

10–19

30%

20–29

18%

30–44

17%

45–59

17%

60+

11%

Average commute

32.6 min

U.S. 26.4 min

Unemployment

U.S. 5.2%

In labor force

61%

U.S. 63.5%

Jobs and careers

What employed residents do, wherever they work

Occupations

Construction and repair

28%

Office and admin

12%

Production

11%

Transportation and moving

Sales

Management

Education

Food service

Business and finance

Healthcare

Cleaning and personal care

Police and fire

Engineering and science

Legal and social services

Arts, media and sports

0.8%

Computer and math

0.5%

Farming, fishing and forestry

0.2%

Industries

Construction

17%

Manufacturing

11%

Public administration

11%

Transportation, warehousing and utilities

11%

Retail

10%

Health care and social assistance

Other services

Education

Restaurants and hotels

Finance, insurance and real estate

Information

Admin, support and management

Agriculture and mining

Professional and technical services

Arts and recreation

0.8%

Wholesale

0.0%

Median earnings per worker

$47,775

U.S. $49,666

Self-employed

11.2%

U.S. 10%

Government workers

15.7%

U.S. 14.5%

Nonprofit workers

5.6%

U.S. 8.8%

Median earnings by type of work

Type of work	28478	U.S.
Management, business, science and arts	$35,568	$74,888
Service	$14,923	$26,804
Sales and office	$34,837	$40,476
Construction and maintenance	$66,969	$49,199
Production and transportation	$45,926	$39,989

Education, internet and health coverage

Highest education (adults 25+)

No diploma

14%

High school

44%

Some college

18%

Associate's

Bachelor's

13%

Graduate

High school graduate or higher: 85.9%
Bachelor's degree or higher: 15.1%
Graduate or professional degree: 1.9%
Households with broadband: 78.9%
Cable, fiber or DSL: 53.5%
No internet access: 19.1%
Without health insurance: 7.4%
Limited-English households: 1.6%

Geography

City (USPS): Willard
State: North Carolina
County: Pender County
Center point: 34.6428° N, 78.0420° W
Land area: 123 sq mi
Water area: 0.2 sq mi
Time zone: Eastern Time (UTC-5, UTC-4 in summer)
Zip type: Residential delivery area

28478 spans 3 counties

Pender County92% of land
Sampson County7% of land
Duplin County1% of land

Cities and towns within this zip

Watha1% of zip

Census places overlapping the zip's area. Mail may use a different city name than the municipality.

Zip codes near 28478

Search by radius

Zip	City	Distance	Population	IncomeMedian income	Home value
28464	Teachey, NC	9.7 mi	2,185	$60,130	$173,800
28425	Burgaw, NC	9.9 mi	11,380	$66,478	$217,100
28466	Wallace, NC	12 mi	8,893	$65,558	$193,300
28421	Atkinson, NC	12 mi	2,010	$60,025	$118,400
28458	Rose Hill, NC	12 mi	5,446	$40,338	$115,500
28447	Ivanhoe, NC	14 mi	1,507	$77,134	$241,300
28453	Magnolia, NC	16 mi	3,206	$61,165	$140,500
28457	Rocky Point, NC	16 mi	11,464	$78,178	$245,900
28444	Harrells, NC	16 mi	2,479	$44,330	$206,700
28435	Currie, NC	17 mi	1,889	$46,429	$162,400
28448	Kelly, NC	20 mi	767	$53,378	$132,700
28521	Chinquapin, NC	21 mi	1,593	$47,813	$128,800

Zip codes like 28478 elsewhere

Matched on income, home values, age, density, education, housing and commuting

Questions about 28478

What city is zip code 28478?

28478 is assigned to Willard, North Carolina. The city name is the one the Postal Service prefers for mail addressed to this zip code.

What county is 28478 in?

28478 is mostly in Pender County, but it extends into 2 other counties.

What is the population of 28478?

About 5,017 people live in 28478, according to the Census Bureau's American Community Survey.

What time zone is 28478 in?

28478 is in Eastern Time.

What is the median household income in 28478?

The median household income in 28478 is $73,388.

What zip codes are near 28478?

The closest zip codes to 28478 are 28464, 28425, 28466, 28421, 28458.

Demographic figures are 2020–2024 American Community Survey 5-year estimates for ZIP Code Tabulation Area 28478, from the U.S. Census Bureau. Small areas have wide margins of error. How we build these numbers.