ZipCodeLook
68431

Zip code 68431: Rulo, Nebraska

Residential delivery areaRichardson CountyCentral Time
Population
269
Small sample: rough estimates
Median household income
$75K
U.S. $81K
Median home value
$138K
U.S. $333K
Median rent
—
U.S. $1,413
Median age
52.3
U.S. 38.9
Land area
49 sq mi
6 people/sq mi

Boundary is the Census Bureau's ZIP Code Tabulation Area, which closely tracks the postal delivery area.

About 68431

68431 is a rural zip code in Rulo, Nebraska (Richardson County), covering 49 sq mi of land. About 269 people live here, or 6 per square mile. The median resident is 52.3 years old, compared with 38.9 nationally. With so few residents, the Census figures below are rough estimates with wide margins of error.

The median household earns $75,000 a year, close to the national median of $80,734. 13.4% of residents live below the poverty line (U.S.: 12.5%). A typical home is valued at $137,500, or 1.8 years of median household income (U.S.: 4.1 years), which makes homes relatively affordable for local earners. 94% of occupied homes are lived in by their owners.

2% of adults hold a bachelor's degree or higher (U.S.: 36%). Commuters average 30.5 minutes each way, and 8% of workers work from home. The most common jobs among working residents are in office and administrative support; transportation and moving goods; and construction and repair. 18% of them are self-employed (U.S.: 10%).

How 68431 compares

Sorted from highest to lowest national percentile

Only about 269 people live here, so these survey estimates have wide margins of error.

The percentile is the share of Americans who live in a zip code with a lower value, so the 50th percentile is typical. Rank 1 is the highest value in the state. Both include zip codes with at least 100 residents. Strengths and weaknesses mark measures in the best or worst fifth nationally, where higher or lower is clearly better (income, poverty, education, commute, broadband, insurance and similar). Measures like age or density are left unmarked.

People

Age

Median age
52.3
Under 18
20.1%
65 and over
18.2%

Race and ethnicity

  • White72%
  • Black0%
  • Hispanic3%
  • Asian0.4%
  • Native American13%
  • Pacific Islander0%
  • Other0%
  • Multiracial12%
Diversity index
45.2
U.S. 61.4
Foreign-born
0.4%
U.S. 14.1%
Born in state
72.1%

Language spoken at home (households)

English only
93%
Spanish
0%
Other Indo-European
0%
Asian / Pacific
0%
Other
7%

Households

Households
138
Average household size
2
Family households
56.5%
Married couples
54.3%
Living alone
37.7%
Veterans (of adults)
4.7%
Male / female
61% / 39%

Income and poverty

Household income distribution

<$25k
13%
$25–50k
32%
$50–75k
5%
$75–100k
7%
$100–150k
34%
$150–200k
1%
$200k+
8%

Median household income

68431
$75,000
Richardson Co.
$60,108
Nebraska
$76,475
United States
$80,734
Per capita income
$43,441
U.S. $44,673
Poverty rate
13.4%
U.S. 12.5%
Households earning $150K+
9.4%
U.S. 23%
Income inequality (Gini)
0.405
U.S. 0.483

Housing

Median home value

68431
$137,500
Richardson Co.
$100,300
Nebraska
$238,600
United States
$332,700

Median gross rent

68431
—
Richardson Co.
$691
Nebraska
$1,072
United States
$1,413

Types of housing

Single-family
93%
2–4 units
0%
5–19 units
0%
20+ units
0%
Mobile home
7%
Boat, RV, van
0%
Housing units
196
Owner-occupied
93.5%
Vacant
29.6%
Median year built
1975
Median rooms
5.3
Renters paying 30%+ of income
0%
Renters paying 50%+ of income
0%
Home value to income
1.8× (U.S. 4.1×)

Work and commute

How people get to work

Drove alone
82%
Carpooled
8%
Transit
0%
Walked
2%
Bicycle
0%
Worked from home
8%
Other
0%

Commute time (one way)

<10 min
2%
10–19
61%
20–29
4%
30–44
22%
45–59
0%
60+
10%
Average commute
30.5 min
U.S. 26.4 min
Unemployment
2%
U.S. 5.2%
In labor force
68.4%
U.S. 63.5%

Jobs and careers

What employed residents do, wherever they work

Occupations

Office and admin
29%
Transportation and moving
28%
Construction and repair
17%
Management
8%
Healthcare
6%
Farming, fishing and forestry
3%
Food service
3%
Sales
3%
Production
3%
Business and finance
0%
Computer and math
0%
Engineering and science
0%
Education
0%
Legal and social services
0%
Arts, media and sports
0%
Police and fire
0%
Cleaning and personal care
0%

Industries

Finance, insurance and real estate
33%
Transportation, warehousing and utilities
16%
Agriculture and mining
10%
Construction
8%
Other services
8%
Health care and social assistance
7%
Retail
6%
Manufacturing
4%
Public administration
3%
Wholesale
3%
Restaurants and hotels
2%
Arts and recreation
0.7%
Education
0%
Professional and technical services
0%
Admin, support and management
0%
Information
0%
Median earnings per worker
$49,091
U.S. $49,666
Self-employed
18.1%
U.S. 10%
Government workers
9%
U.S. 14.5%
Nonprofit workers
4.9%
U.S. 8.8%

Median earnings by type of work

Type of work68431U.S.
Management, business, science and arts$43,125$74,888
Service—$26,804
Sales and office$47,946$40,476
Construction and maintenance$59,474$49,199
Production and transportation$81,250$39,989

Education, internet and health coverage

Highest education (adults 25+)

No diploma
20%
High school
44%
Some college
17%
Associate's
17%
Bachelor's
0%
Graduate
2%
High school graduate or higher
80.2%
Bachelor's degree or higher
1.9%
Graduate or professional degree
1.9%
Households with broadband
87.7%
Cable, fiber or DSL
78.3%
No internet access
9.4%
Without health insurance
9.3%
Limited-English households
0%

Geography

City (USPS)
Rulo
Center point
40.0676° N, 95.4382° W
Land area
49 sq mi
Water area
1.3 sq mi
Time zone
Central Time (UTC-6, UTC-5 in summer)
Zip type
Residential delivery area

Cities and towns within this zip

  • Rulo1% of zip

Census places overlapping the zip's area. Mail may use a different city name than the municipality.

Zip codes near 68431

ZipCityDistanceIncome
64437Craig6.4 mi$51,667
68355Falls City7.9 mi$56,607
66094White Cloud9.1 mi$72,000
64451Forest City13 mi$52,955
64470Mound City13 mi$70,833
66434Hiawatha15 mi$76,613
68457Verdon16 mi$89,219
68433Salem16 mi$46,250
68437Shubert17 mi$43,750
66515Morrill17 mi$89,375
66035Highland17 mi$97,895
66532Robinson17 mi$76,875

Questions about 68431

What city is zip code 68431?

68431 is assigned to Rulo, Nebraska. The city name is the one the Postal Service prefers for mail addressed to this zip code.

What county is 68431 in?

68431 is in Richardson County, Nebraska.

What is the population of 68431?

About 269 people live in 68431, according to the Census Bureau's American Community Survey.

What time zone is 68431 in?

68431 is in Central Time.

What is the median household income in 68431?

The median household income in 68431 is $75,000.

What zip codes are near 68431?

The closest zip codes to 68431 are 64437, 68355, 66094, 64451, 64470.

Demographic figures are 2020–2024 American Community Survey 5-year estimates for ZIP Code Tabulation Area 68431, from the U.S. Census Bureau. Small areas have wide margins of error. How we build these numbers.